The “HR Summit”, which is our flagship event, will be held for three days from September 19th (Wednesday) to September 21st (Friday) in 2018 at the Akasaka Intercity Air Conference in Tokyo. .
The “HR Summit” has been held every year since the first one was held in 2012, so some of you may have visited us in the past.
This time, we would like to introduce in detail the benefits of exhibiting from a marketing perspective and the differences from other human resources events, both for those who have visited us and for those who are new to the event.
Advantages of exhibiting at “HR Summit” from a marketing perspective
1. Attract customers unlike any other company by utilizing multimedia and our own network
We attract customers through large-scale cross-sectional promotions such as economic magazines, human resources magazines, online advertisements, and paper direct mail, and utilize ProFuture’s human resources executive network to attract customers from top executives.
In fact, exhibiting companies at the 2017 HR Summit said, “We had a satisfactory number of participants.”
“This time as well, we were satisfied with the number of reservations and attendance.”
We received comments with high satisfaction.
In addition, Rifcam, who participated in the 2017 HR Summit, said, “I was able to make contact with companies that I would normally not be able to request information from.In particular, I received requests for information from major companies that are receiving more and more information. I feel like I don’t have much to offer.”
We also feel that our approach to major companies is effective.
Case study:
*We hold the “HR Executive Consortium,” which is limited to HR executives from major companies, the “HR Executive Forum,” a forum for HR executives, and the “HR Leaders School,” a workshop for HR leaders.
2. Held in September to avoid the busy season of the Human Resources Department & only those who are interested can attend
HR Pro conducted a survey of personnel in charge of each area regarding the “timing for collecting information for the next fiscal year”*, and the most common response was “September to October,” so the HR Summit was held in 2017. The event is held in September, when the workload is relatively light.
In addition, since visitors can freely apply for one lecture rather than a combination of guest lectures, only those who are interested in corporate lectures will be able to attend.
Visitors also said, “It’s good to be able to choose from a variety of areas in one day.”
“There was no wasted time and we were able to gather information in a short time.”
This seems to be related to satisfaction. These two points are the major points that make this event different from other events.
*Survey period: October 19th to October 24th, 2016
3. Don’t worry even if it’s your first time! Total support until exhibiting and smooth day-of operation
In addition to attracting customers, companies exhibiting at HR Summit 2017 said, “The most important reason for our satisfaction was the detailed response we received.”
“It was my first time attending the venue, but the event went smoothly. I felt at ease.”
The preparations leading up to the exhibition and the management on the day of the exhibition were also highly praised.
During the exhibition consideration stage, our sales staff will provide information about the HR Summit along with past examples, and will promptly respond to any questions or concerns you may have.
Once you have decided to exhibit, the HR Summit Secretariat will provide you with guidance on how to exhibit and support you in your preparations leading up to the day.On the day of your exhibit, we will be happy to assist you in making sure everything goes smoothly, from your arrival to the preparation for your presentation to the end of your presentation. Our management staff will work together to respond.
Regarding the day’s operations, the overall satisfaction level of visitors was very high, with 83.6% saying they were “very satisfied” or “satisfied.”
Key points of “HR Summit/HR Technology Summit 2018”
1.Many fresh celebrities and experts will be on stage
In 2017, Professor Linda Gratton of London Business School (original video lecture), who advocated the “100-year life era” and is also a member of the government’s “Human Resources Development Revolution” expert panel, and the philosopher who wrote the best-selling “The Courage to Be Disliked”・Original lectures such as Mr. Ichiro Kishimi were given.
We are planning lectures by fresh celebrities and experts in 2018 as well ▼
Record of lectures from 2017
2. Strong launch of HR technology
We will set up a venue dedicated to HR technology, and plan to create unique ways to appeal to customers and events.
3.Implementation of collaboration projects
In line with this year’s theme, “Next-generation HR: Creation through collaboration,” we are planning to carry out a communication project with visitors and supporting companies on the 3rd floor.
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summary
◆”HR Summit” will be held for three days from September 19th (Wednesday) to September 21st (Friday) in 2018 at the Akasaka Intercity Air Conference in Tokyo.
◆The main point different from other events is that it is held in September to avoid the busy season of the Human Resources Department, and that only those who are interested will be able to attend as applications are accepted starting from one lecture.
◆We received high praise from exhibiting companies in 2017 for our ability to attract customers unlike any other company through the use of multimedia and our own network, as well as our total support leading up to exhibiting and smooth day-of operations.