75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)
Home Digital Marketing 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

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 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

As a special project, Teikoku Databank conducted a “Corporate Awareness Survey Due to the New Coronavirus Infection” from August 18th to 31st, 2020. We announced our views on the new coronavirus infection from 12,000 validly responding companies.

Source: Corporate awareness survey regarding the new coronavirus infection (August 2020) (Teikoku Databank)

Impact of the new coronavirus infection on business results

 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

In the same survey, when asked about the impact of the new coronavirus on their company’s business performance, 68.0% of companies responded that it had already had a negative impact, while 68.0% of companies answered that there was a negative impact in the future. The answer was 14.4%. The company analyzed that “uncertainty about the future is easing,” as the number of respondents regarding future negative impacts remained in the 10% range for three consecutive months.

On the other hand, although the number of companies that responded that they had a positive impact was small at 3.8%, this was an increase of 0.7 points from the previous survey in July, indicating that the number of companies that acknowledged a positive impact was slowly increasing. are.

Regarding the companies that responded that they had a negative impact, 100% of them were in the inns and hotels, followed by restaurants (93.7%), furniture retail (93.3%), and transportation. “Machinery and equipment manufacturing” (92.5%) and “Fibers, textile products, and clothing wholesale” (92.3%).

On the other hand, among companies that answered that they had a positive impact, the largest number of companies by industry were “various product retail” such as supermarkets at 38.3%, followed by “telecommunications” such as Internet connection industry (22.2%), “Food and beverage retail” (20.3%), “Pharmaceuticals and daily necessities retail” (16.7%), and “Food and beverage and feed manufacturing” (13.0%) were at the top.

 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

Corporate digital initiatives are accelerating

 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

When asked about the status of their company’s digital initiatives, 75.5% of companies answered that they were “working on it.”

 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

Regarding digital initiatives, the most common response was “Introducing online conference equipment” at 60.8%. In addition, “Introducing remote equipment such as telework” (52.7%), “Promoting paperless technology” (36.2%), “Disseminating information using SNS” (16.7%), and “Introducing electronic approval (electronic seal)” (15.3%) %) and “Holding online seminars, etc.” (15.2%) were the top responses.

 75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)

Source: Corporate awareness survey regarding the new coronavirus infection (August 2020) (Teikoku Databank)