[SEO Measures] Only 2 points you can use when you have trouble creating content

When creating content such as a blog, you may find it difficult to find material.

There are limits to what knowledge and experience you have.

Let’s think about how we can create content that will be searched by more people around the world.

Find out what’s currently bothering the world, what information you want to know right away, what’s being talked about right now, and how to answer and solve them!

Situations where you would normally use a search engine are:

If you are searching for a problem you are currently having and how to solve it, such as “I would like to introduce a new system to improve operational efficiency. I would like to investigate the budget and functions in detail to verify the necessity of the new system.”

When searching for information that you want to know right away, such as “I want to participate in a seminar at a certain company, but I want to check the date and time.”

I think this is to find out the content of the information that is being talked about, such as “The latest corporate security trends have been announced and I would like to know more about them.”

I think you can create content that has the potential to be accessed by more people if you focus on two things: answers and solutions to the needs of the world.

Limiting popular search keywords limits people’s needs.

So where can I look up popular search keywords?

What tools can I use to find popular keywords?

A. Check with suggested keywords in Google search

The keyword suggestions that appear when you enter a keyword in a Google search are called “suggested keywords,” and they suggest combinations of frequently used keywords.

A large number of uses means that there is a need for it, so by researching the suggested keywords and creating titles and text that include those keywords, it will be more likely to be noticed by many people in search results and clicked. This is the content.

B. Check with Google Ads Keyword Planner

Google Ads’ keyword acquisition tool “Keyword Planner” can also obtain the approximate monthly number of searches for the entered keyword and the number of monthly searches for related keywords.

Also, how many ads are your competitors running for that keyword? You can also check the “competitiveness”, so you can infer “words with a moderate number of searches and few competitors”, so it is an essential tool if you are aiming for a long tail.

C. Check the latest popular words on Google Trends

You can check the popular keywords that are being searched right now on
Google Trends
, which shows the search terms that are rapidly increasing on Google.

If you create content based on popular keywords, your chances of being seen by more people will increase.

However, if you are in too much of a hurry and the content is thin, it will not be effective in terms of SEO.

If you completely imitate another site, there is a high probability that you will be penalized by Google, so be careful.

The key to SEO is how well you can post your own information.

summary

When searching, there is always a need to “know something right now.”

If you can create content that responds to needs, you will be able to attract more access.

However, you should consider that your competitors will create content using popular keywords as well, so you need to decide whether to aim for higher rankings with less competitive keywords or improve the quality of your content to rank higher than your competitors.