Digitalization of their systems is an important issue for many companies. Due to the rapid spread of the Internet and smartphones, it is predicted that the digitalization of companies will continue to accelerate, with advertisements that used to be advertised on flyers being moved to social media and online sites.
What kind of digital reforms are necessary to make time-consuming manual tasks more efficient and expand the number of customers? We analyze and explain the ideal “future image” for companies based on case studies of companies that failed and succeeded in digital shift.
What you need for digital shift
The Internet is used by customers as a means to obtain the information they need.
The main advertising media has also shifted from magazines and television to the Internet market, and its share continues to expand. It is safe to say that we are living in an era where business marketing will not be possible unless digitalization is promoted. There is an urgent need to respond to customers who use a variety of devices such as computers, smartphones, and tablets.
Another point is to make your company’s operations more efficient and increase productivity by promoting digitalization. For example, the huge amount of paper materials used in meetings up until now. By digitizing and sharing it within your company, you can minimize the effort involved in copying, as well as the time and cost involved.
In addition, communications such as carefully timed phone calls and manual payroll calculations by accountants are all tasks that should be digitized.
However, at the same time as promoting digitalization, it is also necessary to promote understanding among your own employees. Even if you suddenly say, “We’re going to introduce a new system tomorrow,” it will be difficult to realize digitization unless the technology can be operated by employees.
There is an urgent need to change the mindset of your own employees and improve their digital skills. First of all, it is necessary to establish a digital “future image” according to the various situations within the company. The entire company will work toward that goal. The key is to address the issues that have come to light during the introduction of the system without giving up.
Reference source:
Explaining the digital shift required of companies!
The difference between companies that fail and companies that succeed
Common failures of digital shift include becoming too focused on achieving results in a short period of time after implementing it in a company, and giving up too soon if sufficient results are not achieved.
It is also important to recognize that within the company, there is a widening gap between employees with high digital skills and those without, and that it will take time for technology to become widespread.
In order to avoid a situation where you can formally say that you have “completed digitalization,” it is first necessary to clarify your company’s “future image.”
It is also important to compare the ideal situation with the reality and find out what has worked and what hasn’t. It would be a good idea to create a schedule of what you want to do and when, and then make improvements while monitoring your progress.
Many companies that succeed in digitalization have clear plans and goals. If you anticipate that there will be gaps in your plan from the beginning, you should be able to take countermeasures quickly.
summary
If you conduct Internet advertising through digital marketing, you will be able to narrow down your target audience and make effective content appeals. By approaching highly prospective customers, you can increase your contract rate and develop measures that are cost-effective. The key point is for each company to set its own “ideal future image” and proceed with digitalization as a long-term strategy.
Reference source:
Explaining the digital shift required of companies!