The executive level is sometimes referred to as general manager level and above.
In the field of HR, the approach is particularly aimed at personnel managers and CHROs (Chief Human Resources Officers), and higher levels are sometimes collectively referred to as the executive level, which refers to the management level in a broader sense.
There are various approaches, but this time we would like to introduce and explain our product, Executive DSP.
How Executive DSP works
our executive DSP is a product developed in collaboration with
Platform ID Co., Ltd.
I would like to share with you a little retrospective information.
- The DSP mechanism itself is provided by Platform ID Co., Ltd.
- Platform ID Co., Ltd. operates the DSP and runs the PDCA cycle.
- Our company provides the data of “people” to be distributed to Platform ID Co., Ltd.
Our company is responsible for providing the data specified in the third point, and we use this data to differentiate ourselves significantly.
In recent years, the number of DSP companies has increased rapidly, and to be honest, it is difficult to see much of the difference between them.The fact that our DSP utilizes media data is a very persuasive and easy-to-understand product.
Also, the major difference between HRDSP and executive DSP is due to the difference in the underlying data.
HRDSP is based on data from
HR professionals
, while Executive DSP is based on data from
management professionals
.
A distinctive feature of Management Professional is that more than 80% of members are general managers or above, and that we receive registration from people from various departments, including not only human resources but also corporate planning, sales, and accounting.
How to get the most out of executive DSP
There are various ways to use DSP, so it is important to use it in a way that suits the company.
For example, if there is a video for PR as a material, we will use video distribution, and if it is a still image, we will emphasize that it is compatible with conversion.
Regarding the target audience, we will group people who have converted in the past, and if there are many HR managers with 1,000 or more people, we will target them with a pinpoint distribution approach.
However, if it becomes too pinpoint, the distribution volume will not be high, so we will distribute to nearby layers including the pinpoint layer.
As I wrote in a previous
, it is extremely difficult to match your target CPA (advertising cost per conversion) from the beginning.
It is necessary to carefully go through the PDCA cycle while delivering content, find a delivery method that suits the provider, and align it with the target CPA on a 3- or 6-month basis.
It is important to work together with a company that will thoroughly implement the PDCA cycle and take appropriate measures and responses to the next measures.
However, there are still some DSPs that have excellent algorithms and logic that are suitable for your company.
It is necessary to maximize the effects by implementing such perspectives.
summary
◆The Executive DSP system is a joint product between our company and Platform ID Co., Ltd., and the data is based on management professionals.
◆While there are distribution methods and techniques that suit each advertiser, DSP can meet these needs to some extent.