An email distribution system is useful when you want to send a large amount of email quickly or want to increase the effectiveness of your email newsletter. If you are thinking of introducing an email distribution system from now on, you will probably research which of the many types of email distribution systems is most suitable for your company.
This time, we will introduce 15 recommended email distribution systems, including what they are, the benefits of introducing them, and how to choose one.
What is an email delivery system?
An e-mail distribution system is a system for distributing large quantities of e-mails such as e-mail magazines, thank you e-mails after member registration, and campaign e-mails.
E-mails can be sent using general e-mail software, but it takes a lot of effort to send large amounts of e-mail, and it takes a lot of time to send each e-mail. It will be. There may also be situations where you send an email but it does not arrive. After distributing your email newsletter, you may want to know the open rate and response.
You can solve these problems by using an email delivery system.
The main features of the email delivery system include:
Automatic email distribution all at once
This is a function that automatically sends emails all at once to users listed in the email address list.
step mail delivery
This function automatically sends multiple pre-prepared emails in order, starting with the first one.
HTML email creation
This feature allows you to create highly designed emails in HTML format.
Smartphone/PC compatible
This function displays emails in a design that matches the user’s receiving device.
Effect measurement
This function allows you to measure the effectiveness of emails such as email delivery rate and open rate after sending emails.
Click analysis
This is one of the effectiveness measurement functions, and it is a function that allows you to analyze the click rate of links in emails and how many times each link is clicked.
Email address management
This function allows you to import a list of email addresses. There may also be a feature that prevents delivery to invalid email addresses.
Distribution reservation/schedule management
This function allows you to manage delivery schedules such as e-mail delivery reservations.
Segmentation function
Segmentation is a feature that allows you to change email delivery destinations based on attributes.
AB test
For AB testing, we create two types of emails, Pattern A and Pattern B, with different email content and design, and distribute the email address list separately, such as Pattern A to half of the users and Pattern B to the other half. This is a feature that can be used. This allows you to verify which emails are more effective.
Security support
This function allows you to take security measures such as email encryption.
Anti-spam measures
This function allows you to configure SPF and DKIM settings to prevent sent emails from being treated as spam.
Related article:
What you can do to increase the open rate and click-through rate (CTR) of your BtoB email newsletter
Advantages of introducing an email distribution system
There are many benefits to be gained by implementing an email distribution system. Here are the main benefits.
Deliver large amounts of email in a short amount of time
This is useful when you want to send a large number of emails in a short period of time, such as for email newsletters.
Optimize your email distribution list
Not only will emails be sent automatically, but you can also optimize your list by identifying invalid email addresses after delivery and excluding them from the distribution list next time. Another benefit is that it can be delivered reliably.
Increase email deliverability and response rate
Most email delivery systems are equipped with an effect measurement function, which allows you to know the delivery rate, response rate, open rate, etc. after delivery. Additionally, A/B testing allows you to learn which emails get a good response or are likely to be opened, so you can improve your emails.
Create HTML emails efficiently
You can create HTML emails efficiently by using an email distribution system that has the ability to create HTML emails.
Easily implement security measures when sending emails
You can easily implement security measures when sending emails, so you can send them with confidence.
Related article:
How to create an email newsletter? A thorough explanation of email newsletters, from distribution to points to improve open rates
How to choose and compare email delivery systems
When implementing an email distribution system, it is likely that you will select multiple email distribution systems and choose the most suitable one. We will explain how to choose and compare points in such cases.
Organize the introduction purpose and functions of the email distribution system
First, clarify the purpose of introducing an email distribution system and list the functions necessary for that purpose. It’s a good idea to separate and categorize essential features and non-essential features that are good to have.
You also need to decide the price range of the system you want to install according to your budget.
Delivery reservations, email address management, step email delivery, email open rate and delivery rate measurement, etc. are functions that most email distribution systems have.
Some systems have features such as anti-spam email, HTML email creation, URL click rate measurement, and A/B testing.
Check security requirements
When implementing an email delivery system, you need to check whether it meets the security requirements of your company’s security policy. For example, an email distribution system uses a list of names and email addresses as customer information, so in the case of a cloud-based email distribution system, the email address list is stored in the cloud in the area of the service provider. Masu. Be careful in this case, as it often violates security policy.
Choose the most suitable fee structure
First of all, the pricing structure of email distribution systems can be broadly classified into two types. One is a pay-as-you-go type based on the number of emails sent, and the other is a monthly fee type. Choose the one that optimizes costs.
Check whether the support and maintenance system is sufficient
If you experience problems such as a large number of error emails after sending a large number of emails, you will need to contact support. It is important to check whether the support system and daily maintenance system are sufficient in such cases.
Check operability through trial and demo operations
Generally, many email delivery systems allow you to check their operability through trial and demo operations before implementing them. You don’t want to realize that it’s difficult to use after it’s installed. Be sure to check in advance.
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15 recommended email delivery systems
There are a wide variety of email delivery systems available in the world. Among them, we will introduce 15 recommended ones.
1. Delivery email (Hihaimail)
https://www.hai2mail.jp
Company name: Lux Co., Ltd.
Delivery Mail is a cloud-based email distribution system that has not only email distribution functions, but also functions for measuring effectiveness and improving emails.
It has simple functions and a user interface, making it easy for anyone to use.
You can choose from four plans: “Light,” “Standard,” “Premium,” and “Bridge” depending on the available features.
The basic distribution function includes a segment distribution function, which allows distribution to be narrowed down based on various conditions such as customer attribute information such as age and gender and customer database items. You can also use step-by-step email delivery according to the scenario, HTML email, etc.
In addition, the email creation function includes email templates and a mail merge function that allows you to insert information from your customer database, such as the customer’s name and company name, into the body and subject line.
Management functions include bulk data registration, export, and registration/cancellation forms.
Depending on the plan, you can use analysis/effect measurement functions, A/B test distribution, etc. Additionally, the Google Analytics integration feature allows you to measure conversions via email by linking with Google Analytics.
The “Bridge” plan allows you to use email marketing features. You can increase the effectiveness of marketing to customers by extracting hot leads, trigger emails, scenario emails, etc.
2.WEBCAS e-mail
https://www.webcas.jp/email/
Company name: WOW WORLD Co., Ltd.
WEBCAS e-mail is an email delivery system that has been around for over 20 years.
We offer a wide range of provision formats and plans, from a cloud version that can be used spot-on for a month or more, to an on-premises version that can be introduced into your own environment.
In addition to having basic functions such as mass email distribution, it is also characterized by the ability to link with external systems such as existing databases, MA, CDP, and recommendation engines.
Additionally, you can send emails that meet the needs of each customer. For example, in addition to one-to-one email distribution, there are recommendation email distribution, follow-up email distribution functions, etc.
Another feature is the ability to create and send mobile-friendly emails.
3.Cuenote FC
https://www.cuenote.jp/
Company name: Ymir Link Co., Ltd.
Cuenote FC is an email delivery system characterized by high-speed mass delivery and high delivery rate.
We offer both cloud and on-premise versions.
In addition to automating email delivery, it can also automatically link step emails, customer databases, and distribution lists, and supports system integration and customization with MA, CRM, DMP, etc.
In addition, the system automates the creation and distribution of HTML emails, email distribution in multiple languages, effectiveness measurement, and A/B testing. It also has email marketing functions such as behavior analysis after email delivery.
It also has functions such as preventing e-commerce carts from being abandoned and sending recommendation emails, making it possible to prevent lost e-commerce sales opportunities, promote repeat business, and encourage repeat visits to your website.
Another feature is that it can be sent reliably when sending emails to smartphones and mobile phones.
4.blastengine
Company name: Lux Light Cloud Co., Ltd.
blastengine is an email distribution system that can reliably deliver emails using email distribution know-how and technical capabilities cultivated over many years, and has strengths such as high-speed delivery and API collaboration.
Another feature is that SMTP relay delivery is provided. SMTP relay uses SMTP, which is commonly used for sending and receiving emails, and allows for more complex uses. APIs are generally easier to configure and deliver faster delivery speeds, but SMTP allows for more complex usage. If the engineer has SMTP know-how, delivery via SMTP relay is considered more useful.
It also features easy-to-install pricing. It’s easy to get started, as it’s available for as little as 1,500 yen per month for 10,000 deliveries.
It is easy to link with customer systems and can deliver emails reliably and quickly, allowing for efficient email delivery operations. We also have a comprehensive support system, with dedicated staff providing detailed support via phone and email.
5.Customers Mail Cloud
https://smtps.jp/
Company name: HENNGE Co., Ltd.
Customers Mail Cloud is a cloud-based email delivery system
Our unique feature is that we provide email servers that have been set up to send emails safely and reliably based on many years of operational experience.
ISPs and mobile carriers have implemented various anti-spam measures in recent years, and Customers Mail Cloud uses sending domain authentication,
DNS
reverse lookup, IP reputation, and sending rate to ensure that emails are sent. We have achieved reliable email delivery through various measures such as control and error cleaning.
You can also send bulk and mass emails with high delivery rates.
We also put a lot of effort into security, providing an environment where you can send emails safely and securely. We have implemented various security measures such as data encryption and login authentication using two-factor authentication.
Emails can be sent using SMTP and API, and it also has functions such as delivery to mobile phones and smartphones, comprehensive delivery reports, and highly accurate error analysis.
6. Alara Message
https://am.arara.com/
Company name: Arara Co., Ltd.
Arara Message is an email delivery system to improve email delivery delays and non-delivery.
By taking measures against the delivery logic of ISPs and carriers and automatically performing optimal tuning for each destination domain, it is possible to deliver emails at high speed and with a high delivery rate. You can deliver emails faster, in larger quantities, and more reliably.
Since you can freely send emails using APIs tailored to the distribution purpose, from mass distribution to timely transactional emails, it is possible to significantly reduce the man-hours required to develop a new system.
You can easily create HTML emails with a simple management screen that supports email marketing, and you can choose from over 100 templates, so even beginners can easily create emails.
It also has an effect measurement function and a step mail function, so it can be used for regular email distribution.
7.WiLL Mail
https://willcloud.jp/
Company name: Sapana Co., Ltd.
WiLL Mail is an email distribution system that features an editor that allows you to create HTML emails just by drag-and-drop mouse operations. The created HTML email is fully compatible with smartphone display, so there is no need to create both a PC version and a smartphone version.
Additionally, distribution results have the ability to be compared and analyzed using graphs and heat maps. Opens, clicks, and conversions can be monitored in real time using graphs and heat maps, making it easy to verify effectiveness.
You can choose a monthly fee structure depending on the number of deliveries, so costs can be kept to a minimum.
The engine is particular about delivery speed and delivery rate, and exhibits stable performance even for large-scale mass distribution.
Support is provided in detail by our sales staff during installation and by dedicated staff during operation. It can be operated with a reliable security system that allows for stable operation.
8.AutoBiz
https://autobiz.jp/
Company name: Biz Create Co., Ltd.
AutoBiz is an email delivery system that continues to evolve based on user feedback.
Their strong point is that they have a reputation for being very thorough with their phone support. A configuration service is also available.
In addition, it has a variety of email delivery functions.
In addition to the form creation function, step mail function, HTML mail delivery function, and segment delivery function, the delivery simulation function allows you to simulate “when to register and on what schedule (date) will it actually be delivered?” Function too.
Depending on the plan, you can use the click counting function, which allows you to measure who clicked the URL in the email and how many times.
There are price plans starting from 1,815 yen per month, and it is also characterized by its low price.
9.SendGrid
Company name: Twilio Inc. / Kozo Keikaku Institute Co., Ltd.
SendGrid is a cloud-based email delivery system used around the world. It is characterized by being equipped with standard functions to ensure email delivery, such as sending domain authentication and automatic bounce processing. For example, it has features such as SPF/DKIM, use of your own domain, fixed IP address, automatic bounce processing, insertion of unsubscribe links, and ISP monitoring.
There is a free plan, which allows you to send up to 12,000 messages per month for free.
It also features scalability and high security, allowing you to flexibly change scale as your business grows. Also includes analytics functions. You can check detailed logs in real time, so you can immediately determine the cause of undelivery. You can also see problems such as a drop in delivery rate or an increase in the unsubscribe rate at a glance.
10.MailChimp
https://mailchimp.com/
Company name: MailChimp
Mailchimp is a widely used email delivery system worldwide.
Its characteristics include that it is very easy to operate, intuitive, and easy to use, and it is popular even in Japan. Although it is an English tool, it is not very difficult, so it is said that there will be no problems if you use it while translating.
There is also a free plan, and you can choose from a total of four plans.
The email creation function is characterized by drag-and-drop editing, and templates are also available, so even beginners can easily create emails.
You can also obtain numerical values such as the number of clicks and opens, and verify effectiveness.
The fact that it works well with other tools also makes it easy to use.
11.Benchmark Email
Company name: Benchmark Japan Co., Ltd.
Benchmark Email is an email distribution system that allows anyone to easily create stylish emails using HTML email design templates created by professional designers.
In addition to regular email distribution functions, effect measurement functions, list management, segment distribution, real-time reports, step emails, and A/B test distribution, it has many functions.
On the email creation screen, you can simply drag and drop text and images. It supports
responsive
design, so the HTML emails you create will be automatically optimized and displayed on any device such as a PC, smartphone, or tablet.
The management screen and usage information page are provided in Japanese, so even those made overseas can use the service. We accept email support, and provide support in Japanese for Japanese users.
12.Mailsales
https://mailsales.jp/
Company name: Sales Division Co., Ltd.
Mailsales is an email distribution system that is “optimal for sales DX.” In other words, it is characterized by its specialization in sales activities.
There is a free trial with no expiration date, so you can use it to the fullest to see its value.
Anyone can easily create HTML emails with responsive design, and the effectiveness measurement function allows you to check the open rate of sent emails, information on users who opened the emails, and click status of the body URL.
In addition, scheduled distribution and targeted distribution that can be sent according to user attributes are possible. With targeted delivery, you can create groups based on reader conditions and send emails that are most suitable for those conditions, such as “Living in Tokyo.”
13.MailPublisher
https://emberpoint.com/mailpublisher/
Company name: Emberpoint Holdings Co., Ltd.
MailPublisher is an email distribution system that helps businesses with email marketing with cutting-edge features.
E-mails are delivered every day with high delivery processing performance, and the quality of the e-mails is maintained at a high level. SFTP/API linkage allows you to link with various external tools such as CDP, marketing automation, and EC systems. This is said to make it possible to achieve advanced email marketing that is difficult to achieve with an email distribution system alone, such as “secure data exchange without human intervention” and “timely scenario emails based on web behavior.” .
In fact, about half of users operate MailPublisher by connecting it to internal and external systems, making strategic use of the email distribution system.
14.Switch Plus
Company name: ProFuture Co., Ltd.
“Switch Plus” is a marketing activity support tool that has everything necessary for web marketing, and includes email distribution functions for marketing such as email distribution to customer lists. This tool is suitable for companies that want to start web marketing.
What is currently being offered is a beta version before its official release, and you can try it out for free until the end of March 2022.
The feature is that as long as you have a customer list, you can immediately start using it for marketing automation without any complicated settings. In addition, a dedicated person in charge will provide thorough support for web marketing, so you can avoid situations where the implementation is not effective.
You can send emails to your customer list, and you can easily create HTML emails using templates. Send effective emails that direct customers to your content and spark interest in your company.
After the email is delivered, it is visualized and displayed to see if there is a prospect for the customer to whom the email was sent, allowing you to take the next action based on the potential customer’s interests.
The system is built on a highly reliable cloud, and
the infrastructure
is redundant, making it resistant to failures. All communications are encrypted, so you can rest assured about security.
15.List Finder
Company name: Innovation & Co., Ltd.
List Finder is a marketing automation with features that even beginners can use with confidence. Regarding email distribution functions, text email, HTML email creation, One to One email, step email, A/B test distribution, reporting, file attachment, delivery date and time specification, destination group creation, delivery error confirmation, exclusion list creation, testing It has features such as email delivery and multilingual support.
In addition, you can understand the web behavior history of potential customers after sending the email. With a typical email distribution system, you may know the number of clicks, but you cannot know the subsequent actions of prospective customers. Under such circumstances, it is useful for checking whether it is connected to the CV (conversion) rate.
In addition to HTML email creation and template functions, it also has a function that automatically handles errors, so you can use it with confidence.
Related article:
What is targeting email? About basic usage and distribution methods
summary
- An email distribution system is a system for distributing a large amount of emails such as email newsletters, thank you emails after member registration, and campaign emails.
- The main functions of the email distribution system include simultaneous automatic email distribution, step email distribution, HTML email creation, smartphone/PC compatibility, effect measurement, click analysis, email address management, delivery reservation/schedule management, segmentation function, and A/B testing. , security measures, anti-spam measures, etc.
- The advantages of an email distribution system include being able to deliver a large amount of email in a short amount of time, optimizing email distribution lists, increasing email deliverability and response rates, and easily implementing security measures during email distribution. .
- The key points when choosing and comparing email distribution systems are to organize the purpose and functions of the email distribution system, check the security requirements, choose the optimal pricing structure, and check whether the support and maintenance system is sufficient. This includes checking the operability through trials and demo operations.