Seminar in the era of Corona
Nowadays, in the environment of With Corona, seminars are mainly held online, but in the past, seminars were held with customers gathered together, and the lecturer gave a lecture while observing the reactions of the customers, creating a sense of unity at the venue. The focus was on real-life seminars that involved creating things. Seminars also include seminars to convey information to new customers, seminars held to raise the sales stage of existing customers, seminars to bring projects to closing, and seminars such as roundtables. There are various shapes depending on the purpose. However, the purpose of any seminar is the same: to set a clear target and how to clearly convey a message to that target. So, how can you attract people who are the target you have set, or people who are close to the target? This is one of the techniques used by seminar managers, and there is no doubt that it is an essential success factor for the seminar itself.
“Curse” of Real Seminar
Another important role of the seminar manager is to set the quality and size of the venue, taking into account the content, set targets, and segmented volume. If you choose a venue that is too small, many people will not be able to attend the lecture, leading to lost opportunities.On the other hand, if the venue is too large, it will create a lonely atmosphere, making it difficult for lecturers and organizers to choose a venue. This can damage the image of the company itself. However, in reality, the available venue often does not match your wishes and plans due to instructor schedules, venue availability, and event framework issues.
As someone in charge of an event, even if the venue is too large and there are lots of empty spaces, as long as the planned targets show up exactly, the feeling of a packed venue is secondary. We want to stick to our idea of what a seminar should be, but if there are too many empty spaces at the venue, people within the company, including bosses and sales staff, may misunderstand us and think, “We feel sorry for the instructors,” or “This is a bad plan that won’t attract people.” As a result, they started to use novelty products to lure people in, and they started to worry that the seminar participants might think, “This seminar is not popular,” and as a result, they started to use novelty to lure people in, and they didn’t target them. By distributing information to people and encouraging them to come, in the end, is it simply a matter of getting more visitors? Is it less? Will the venue be filled? I’m sure you’ve all experienced the “curse” of having to gather people at all costs, when that becomes your biggest concern.
Web seminar advantages and disadvantages
However, there was an element in the web seminar that could save us from this curse.
In the first place, there is no physical limit to the capacity of the venue, so the appearance of a successful event is irrelevant. I don’t know how many people will be attending in total, and the lecturers will have to silently give their lectures to the screen, but they won’t be able to take the stage in an empty venue. You will be freed from the loneliness of having to talk so hard. Furthermore, compared to real seminars, web seminars have the advantage of being cheaper to hold, both in terms of resources and money, so it is possible to hold more seminars.
If we are freed from the “curse” of attracting customers and can hold seminars more often, it will become easier to hold seminars on “ultra-niche themes” that have been difficult to conduct in terms of attracting customers and cost-effectiveness. It will be. This is good news for those with subdivided themes, such as technical sessions for developers and security-related sessions.
However, on the other hand, being able to hold seminars easily leads to a rash of seminars. Furthermore, participants do not need to spend time traveling and geographical barriers to participation are lowered, making it much easier to participate in seminars. However, this also means that you can easily withdraw from the seminar. You don’t have to invest your time to attend the course, and you don’t have to stand up alone from a quiet venue and leave midway through. With a web seminar, you can leave with just one click. Furthermore, you can participate as you wish while working on something.
In order to avoid this situation, it is necessary to provide more fulfilling content that allows participants to empathize and discover. More fulfilling content means creating content (how to convey the message) after carefully considering segmentation and clarifying the target image. It also refers to techniques such as “clarifying what kind of person you are sending your message to before attracting customers.”
By using web seminars, you can escape from the curse of having to gather people at all costs and have the added benefit of being able to hold seminars on “super niche themes,” but you can also target more precisely. It seems that the essence of seminars has become even clearer: you have to set up a message, create a message, and attract customers according to the content.
profile
ProFuture Co., Ltd. Marketing Solutions Department Fellow Takayuki Matano
Joined Oracle Japan in October 2000. Since then, he has worked at the marketing headquarters for about 18 years.
In addition to being in charge of campaign marketing for products and services,
We have also promoted large-scale events and corporate events.
Currently working at TIS Corporation, he also serves as a fellow at ProFuture Corporation.
Launching a shared service program and in-house integrated marketing infrastructure;
Alliance marketing with partner companies, etc.
He is good at creating marketing “systems”.
If you have any planning or consultation questions, please contact ProFuture sales.