Long-tail SEO refers to the use of big words that are searched very frequently, as seen in Amazon’s long-tail law, which states that the total sales of non-popular products exceed the sales of top-ranked popular products. By using “long-tail keywords,” which are keywords for which there are only a small number of related searches, you can rank higher in search rankings for specific keywords than competing sites that only target “big words.” , refers to SEO that allows you to acquire users that other sites have lost.
1. What is “long tail SEO”?
When you do SEO, you usually target “big words” that are searched by many users.
However, there are many competitors aiming for big words, and the current situation is that it is difficult to appear at the top of the search rankings for any big word.
Therefore, we find out from the data minor keywords that are not as big as big words but are searched by users, and combinations of keywords with other keywords (compound words), and use these “long tail keywords” to improve search results. This refers to SEO, which is displayed at the top and attracts customers.
Also, this “long tail” refers to the tail of a dinosaur, and when the sales and the number of accesses for search keywords are expressed in a bar graph, the popular keyword is exactly the back of the dinosaur, and the other keywords are the tail, so it is a long tail. It is said.
In terms of the number of accesses, the long tail, which is the tail of this dinosaur, often receives more accesses than major big words, and it seems like it embodies the idea that “Even dust piles up and becomes a mountain.” This will be search engine friendly.
2. What are long tail keywords?
Long-tail keywords refer to keywords that are rarely searched by only a few people, or “compound words” that are a combination of multiple keywords (such as “cake Daikanyama”).
Even if your competitors sell the same services or products, if there are users who search using a combination of region names, standards or options that other companies don’t offer, you will overwhelmingly use long-tail keyword strategies. Websites with
These keywords are niche keywords that website administrators have not anticipated, so there are few sites that provide high-quality content that corresponds to them, and if you can provide the information that users want, you can expect a high conversion rate. Keyword.
Compared to big keywords, long-tail keywords tend to have less information and a higher click rate because rival sites are not focusing on them.
3. Points to note about long tail SEO
As mentioned above, long-tail keywords can outsmart rival sites, but since the number of searches themselves is small in the first place, you will not be able to exceed the number of accesses for big words unless you create more pages and content. .
In other words, if you make an effort, you can easily increase the total number of accesses even if each page itself has only a small number of accesses.
The idea is that in order to catch a large number of fish, it is easier to catch a large number of fish by uprooting them with a large net in a hidden spot, rather than casting a pinpoint net at a popular fishing spot. .
4. How to find long tail keywords
So how should you find these keywords when actually setting long-tail keywords?
I think there are many ways to do this, but the following are ways to analyze using tools that are as familiar as possible.
A. Use Google Ads (formerly Adowrds) Keyword Planner
Use the Google Ads tool “Keyword Planner” and specify a big word in “Find new keywords” to find keywords related to that keyword.
We look at data such as “monthly search volume” and “competitiveness” to understand which keywords have a certain number of searches and are low in competition, and then create and revise the content.
B. Use analytics and search console data as a reference
As you all know, what keywords and what positions does Search Console rank in Google’s search results? How many clicks and click rate? etc. can be checked.
In rare cases, a website may be displayed for a search keyword that was not intended by the website administrator, so if there is such a keyword, we will make corrections to improve the ranking.
On the other hand, with Analytics you can check the data on how many web pages have already been accessed, so just like with Search Console, check the keywords used during the visit, and if there are excellent long-tail keywords, you can modify the content to increase the length of stay. would also be necessary.
summary
As mentioned above, long tail SEO is a strategy that says, “It is easier to catch more fish by uprooting them with a large net in a hidden spot than by casting a net at a pinpoint point in a popular fishing spot.”
Also, competing for ranking in a big word crowded with rivals requires having luck on your side, and the results are not necessarily commensurate with the effort.
In that respect, long tail SEO has the advantage of easily increasing the results of your efforts, so it can be said that it is the best strategy to reliably extend access.