With the spread of the new coronavirus, a new lifestyle has become popular in which people refrain from going out under the slogan “stay at home.” Under these circumstances, online seminars, which do not carry the risk of infection, are now preferred over offline seminars that require people to physically visit the venue.
So, what kind of awareness do participants have about offline seminars and web seminars? Soucle Co., Ltd. conducted a survey of 228 men and women in their 20s to 60s across the country who have participated in web seminars and events.
Reference source:
Found out through research! The mainstream of seminars is becoming web seminars
Approximately twice as many people prefer web seminars than offline seminars
First, I researched which seminar I would like to attend if I had a choice between an offline seminar and a web seminar.
Reference source:
Found out through research! The mainstream of seminars is becoming web seminars
The most common answer was “I can’t say either way (depends on the content)” at 36.0%, but “I would choose a webinar” at 35.5%, which was about the same percentage. On the other hand, only 18.4% of respondents selected “Choose an offline seminar.”
The results show that many people prefer web seminars to offline seminars.
The reason for wanting a web seminar is “efficiency”
Next, let’s take a look at the survey results regarding the reasons why people chose “web seminars.”
Reference source:
Found out through research! The mainstream of seminars is becoming web seminars
The top rankings were dominated by efficiency-oriented viewpoints such as “It’s time-efficient,” “It’s easy and easy to participate,” and “There’s no transportation cost.”
The reason behind the increasing number of people participating in web seminars instead of offline seminars was the spread of the new coronavirus infection. However, this time, 35.8% said “Because there is less risk of infection from diseases and colds, including the new coronavirus,” which came in fifth place.
The novel coronavirus may have been the reason why many people decided to participate in the webinar, but the fact that they actually participated and felt it was “efficient” has strengthened their support for the webinar. You can see that it is.
Approximately half of students request “review video content”
Next, let’s take a look at the results of a survey conducted during the web seminar regarding services that people would like to see in the future.
Reference source:
Found out through research! The mainstream of seminars is becoming web seminars
The most common response was “video content that can be reviewed,” followed by “textbooks that can be reviewed.”
Amid the lifestyle of refraining from going out and working remotely during the coronavirus pandemic, there seems to be a growing tendency to learn and retain knowledge more efficiently.
It is expected that the demand for webinars will continue to increase in the future. It is necessary to understand the needs of these participants and create a web seminar with a high level of satisfaction.
Reference:
https://www..co.jp/mk/column/10092
Reference source:
Found out through research! The mainstream of seminars is becoming web seminars