Fin-Tech

Are newspaper ads effective? Explanation of benefits and points of use
Home Advertisement Are newspaper ads effective? Explanation of benefits and points of use

Are newspaper ads effective? Explanation of benefits and points of use

—

by

admin

Recently, newspapers have been overtaken by the Internet as a source of information for people. Some say that “newspapers are old media,” but what does this mean when viewed as an advertising medium?

This time, let’s think about the effects of

newspaper advertising

.

What kind of people are reading it? Newspaper subscription data

Are newspaper ads effective? Explanation of benefits and points of use

According to data from the Japan Newspaper Association, the circulation of newspapers in 2019 was approximately 37.81 million. On the other hand, in 2000, the circulation was 53.7 million, which means that


circulation has decreased by about 15 million over the past 20 years


.

Are newspaper ads effective? Explanation of benefits and points of use

As mentioned above, this is likely to be largely due to the spread of the Internet.

However, the total number of households in Japan is 56.99 million. Nearly 70% of households subscribe to newspapers, so newspapers are still a highly influential medium that reaches a large number of people.

Additionally, according to the association’s survey, 53.6% of respondents said they contacted newspapers “every day,” 15.9% said “not every day, but at least once a week,” and 4.3% said “not every week, but at least once a month.” The result was that the majority of people read newspapers every day.

In particular, 19.8% of people in their 50s read newspapers every day, 28.1% of those in their 60s, and 22.2% of those in their 70s, and the percentage tends to increase as you get older.

Are newspaper ads effective? Explanation of benefits and points of use

Additionally, according to a survey by Career Index Co., Ltd.,


90% of high-income earners with an annual income of 1000 or more subscribe to newspapers, and the subscription rate decreases as annual income decreases


.

Newspapers can be said to be


a medium that is read by relatively elderly people and people with high incomes


.

Reference source:
CAREERINDEX Magazine “People who read newspapers have higher annual incomes” Survey on annual income and job changes vol.1: Career Index

Related articles
Are newspaper ads effective? Explanation of benefits and points of use

What are the benefits of newspaper advertising?

While there are various advertising media such as TV commercials, radio commercials, internet advertising, direct mail, and posting, what are the benefits of choosing newspaper advertising? Let’s think about it.

  1. Highly reliable

The strength of newspapers is their high reliability. Of course, misinformation and biased reporting can be a problem, but the same is true for other media. Many people place trust in newspaper reporting.

Placing an advertisement in a newspaper


can increase the credibility


of a product, service, or company itself.

  1. likely to be read

As mentioned above, nearly 70% of households own a newspaper, and more than half of newspaper subscribers read newspapers every day. Postings and flyers may be thrown away as soon as they are picked up, but if you place an advertisement in a newspaper, there is a high possibility that it will catch the attention of many people.

  1. You can approach middle-aged and elderly people and high-income earners.

This is also clear from the data above, but newspapers are


a medium supported by middle-aged and elderly people and people with high incomes


, so they are particularly effective in delivering messages to these groups.

  1. You can place advertisements at the desired timing.

Newspapers are published daily. Therefore, you can


run ads at the desired timing


. Of course, as I explained earlier, it will be seen by many people, so it is possible to attract a large number of customers in a short period of time.

  1. You can place ads by specifying the region.

Newspapers include national and local newspapers. Of course, it is also possible to advertise on a large scale by placing advertisements in national newspapers. You can also


advertise


in local newspapers that are published in specific areas such as prefectures.

Are newspaper ads effective? Explanation of benefits and points of use

Key points for using newspaper advertisements

As mentioned above, newspaper advertising has many benefits.

Specifically, how can newspaper advertisements be used to achieve promotional effects? I will explain the points.



  1. Promote products and services with sales advertisements
Are newspaper ads effective? Explanation of benefits and points of use

Post your product or service as an advertisement in the advertisement field below the article. This is the most popular type of newspaper advertisement. By including photos, etc., you can attract readers’ attention and make it easier for them to catch your eye.

Are newspaper ads effective? Explanation of benefits and points of use

It is particularly

compatible with products aimed at middle-aged and elderly people or high-income groups,

such as health foods, health equipment, and business books.



  1. Advertising articles that are read deeply by many people
Are newspaper ads effective? Explanation of benefits and points of use

This is a way to get people to introduce their products, services, and companies in articles. They are published like any other news article, so they are more likely to be read than the ad section. This is especially effective when you want to promote a new product that hasn’t been on the market before, want people to know about your company’s unique initiatives, or announce an event.



  1. Three-line advertisement that pinpoints the necessary information

This is a short advertisement with only about 3 lines of text. Although the posting area is small, the advantage is that it can be posted at a low cost. It is ideal when you want to convey pinpoint information such as job information, real estate information, movie information, etc. to a large number of people.



  1. Full-page advertisements that extensively promote companies, products, and services

An advertisement that uses an entire page of paper to promote a company, product, or service. It has a huge impact and can be promoted on a large scale. Since it takes up the entire page, it is likely to catch the attention of many people.

Additionally, because it is featured prominently in highly reliable newspapers, it greatly contributes to increasing the credibility of companies, products, and services.



  1. Apology advertisement to restore credibility

We will post an apology in the event of a corporate scandal or defect in a product or service. By apologizing in the newspaper, you can widely convey your gratitude. Additionally, publishing in newspapers itself helps restore a company’s credibility.

Are newspaper ads effective? Explanation of benefits and points of use

summary

◆70% of households subscribe to newspapers, and subscription rates are particularly high among elementary, middle-aged, middle-aged, and high-income groups.

Are newspaper ads effective? Explanation of benefits and points of use

◆Newspaper advertisements have many benefits, such as “improving credibility” and “higher chance of being read.”

◆ Greater effectiveness can be achieved by using different advertising methods, such as advertising articles, three-line ads, and full-page ads.

Are newspaper ads effective? Explanation of benefits and points of use

◆It is true that the number of newspaper subscribers is decreasing, but it can still be said to be a useful advertising medium.