Category: Uncategorized

STP strategy is a framework for realizing consumer-oriented marketing, and is an acronym for segmentation , targeting , and positioning . The STP strategy was proposed by management scholar Philip Kotler , and is a marketing method that is still used as a basic strategy by many companies today. The STP strategy allows you to…

What is open source? Open source is source code that anyone can use, modify, and distribute for any purpose. Source code can be said to be like a blueprint for a program. A typical example of such open source software is WordPress , which is a type of CMS . Characteristics of open source software…

Marketing mix refers to the execution strategy in marketing . The marketing mix consists of the following four elements, also known as the 4Ps. Product Price Distribution (Place) Promotion In order to effectively utilize the marketing mix, it is important to develop strategies for each of the 4Ps and to consider consistency among the 4Ps.…

Branding is a marketing strategy that involves activities that influence the image and impression that consumers have of your brand. In other words, recruitment branding is when a company communicates its products and services, various initiatives, vision, and philosophy, so that job seekers will remember the company with a positive image such as “empathy,” “admiration,”…

Paid media is one type of triple media , and refers to media that companies operate using the space they obtain by paying advertising costs . “Paid” comes from the English word meaning “to pay.” By using paid media, you can reach a wide range of people with your message and generate interest . Examples…

What is BtoB? BtoB refers to a business model in which businesses provide products and services to other businesses. Sometimes referred to as B2B. Unlike BtoC, where companies provide products and services to general consumers, general consumers do not directly purchase them, but there are cases where they are indispensable behind the scenes of products…

The word frame means a frame, framework, or foundation. It is generally used to refer to a structure that actually exists, or to refer to a method or a large framework that is the basis for composing things, proceeding with thoughts and actions. Frames are also used in the IT field in a general sense,…

What is copyright? Copyright refers to the notation used to protect copyright and the copyright itself. Copyright is automatically generated and granted from the time the subject matter is created, so there is no need to take any special steps to obtain the right, but it is a good idea to mark the copyright on…

What is an algorithm? An algorithm is a set of simple operations and calculations that represents a procedure for solving a specific problem or problem. In English, it is called algorithm. Although the term itself includes the meaning of mathematical solutions and written calculations, in the context of IT it specifically refers to anything that…

A log is a record of events that occur when a system or software runs, or the history and messages of users, systems, or interactions between users. It is mainly used for computer-related access history and communications. Originally, the word “log” referred to a log, but in the past, logs were used to observe the…