The most important mission of a company’s top executives is to make management decisions, and it goes without saying that information is the basis for these important decisions.
The final management decision depends in part on the experience and intuition of top management, but before making a decision, we always collect information and judge the company’s issues and solutions.
Additionally, in order to adapt to a market where the environment changes at a dizzying speed, the value of information itself becomes extremely high.
This time, I would like to discuss in detail information gathering by top management.
What are the three types of information collected by top management?
The “Survey on the actual situation regarding the collection and utilization of business information of small and medium-sized business owners” announced by the Japan Small and Medium Enterprises and Regional Innovation Agency/Business Support Information Center, an independent administrative agency, revealed that in what ways and means do business owners routinely use to collect and utilize business information
for their companies? A current survey was conducted to determine whether information is being obtained and utilized.
The survey results introduce three features of collecting information that is useful for managers’ management.
(Quoted below)
- First, information is collected from people with whom I have contact in the course of my day-to-day work.
- Second, when collecting information on their own initiative, they use the Internet in addition to traditional media.
- Third, these behavioral patterns vary depending on circumstances such as industry, annual sales, and age of managers.
Gather information from people involved
In the question “Who do you get information useful for management from? (Multiple answers allowed)”
1st Place Peer/Exchange Meeting Participant
2nd Place Contact Person
The third place for customers was obtaining information from people with whom we have daily contact in the course of our work.
In fourth place, about 35% of the respondents said they conducted their own research, indicating that one-third of managers collect information on their own.
Gather information from newspapers, TV, magazines, and the Internet.
In the question “What kind of media do you collect information from? (Multiple answers allowed)”
1st place newspaper
2nd place TV
Magazines and traditional media ranked 3rd, but homepages came in 4th with 43%, a difference of 2 points from magazines in 3rd place, indicating that the use of the Internet is becoming more mainstream. .
In addition, when it comes to “media that has been used more than three years ago (multiple answers allowed),” homepages were rated “very often,” and among SNSs, Facebook has the upper hand.
Characteristics such as industry, annual sales, and manager’s age
Features by industry
The manufacturing, wholesale and retail industries that handle tangible products often collect information at exhibitions and business meetings, while the real estate, service and retail industries that handle services for intangible products collect a lot of information. In other industries, on the contrary, the results were lower.
Features of annual sales
It seems that as sales increase, the size of the company increases to a certain extent, and there is a reason why a specialized section is set up or the manager deviates from the normal work. has tended to increase.
Characteristics by age of business owners
Young business owners mainly use online media, older business owners mainly use print media, and 75.7% of them are positive about using new mobile devices such as tablets and smartphones. However, 88.9% of people in their 30s are already using the service, and the number of users decreases with age.
What is a management professional?
”
Management Pro
” operated by our company disseminates articles, services, seminar information, etc. useful for solving management and business issues to the top management of companies, and has held forums in the past to meet the needs of management. We continue to provide a place for “information” and “learning,” and are used as a portal site for management to gather information.
As a feature of the site
1. You can learn about the thinking of various managers and the measures they actually take.
2. You can learn how to solve problems that occur or are likely to occur within the company.
3.We provide information that management would like to know and learn, such as what new systems they would like to introduce within their company.
summary
◆When it comes to information that is useful for top management’s management, most of the information is obtained from people with whom they have daily contact in the course of their work, but one-third of managers collect information on their own. to
◆In addition to existing media such as newspapers, television, and magazines, the Internet has become the mainstream media for information gathering.
◆The results show that there are characteristics of information gathering in industry, annual sales, and age of managers.