The “Go To Travel Campaign” was carried out to support and revive the tourism industry that has been affected by the spread of the new coronavirus. Due to the high number of infected people, the measure was initially started by excluding travel to and from Tokyo, and preventing more than 10% of Japan’s population from participating. However, from October 1, 2020, the ban on flights to and from Tokyo will be lifted. How has the “Go To Travel Campaign” changed consumption in the tourism industry? We will analyze the tourism industry after the coronavirus shock, including the trends of “travel portal sites” which are showing remarkable progress.
Reference source:
4th installment of “Impact of Corona Shock” as seen from data from “AI Analyst” GoTo Campaign Tourism industry accelerates again with Tokyo lifting of ban, remote work related B2B enters establishment phase
Classification of the entire tourism industry into four categories/each survey result
The opening of the “Go To Travel Campaign” in Tokyo was reported in various media in the first half of September. What kind of impact did it have from July to September immediately after the campaign started? The following are the results of a survey of recovery trends by classifying the tourism industry into four categories.
① Leisure facilities
Although the number of visitors to leisure facilities fell in August compared to the previous year, it picked up speed again and recovered in September. However, the difference between plus and minus is significant, and continued monitoring is necessary.
② Accommodations
Accommodation facilities, which can be said to be the favorite of the “Go To Travel Campaign,” showed a decline from April to May, but recovered significantly in September. It is likely that there will be a recovery trend to the same level as in previous years. Although it has not yet reached the point of full-fledged excitement, it can be said that the temporary harshness has passed.
③ Travel agency
In the tourism industry, travel agencies have seen the most significant decline in visitor numbers, but they are showing signs of recovery thanks to the “Go To Travel Campaign.” Looking at the year-on-year comparison, the figure was -41% in July, immediately after the campaign started, but recovered to -12% in September.
④ Portal site
Travel portal sites are currently showing a surprising recovery. Compared to accommodation facilities, the decline in the industry was originally smaller, but it had already recovered in June. In July, sales increased by 7% compared to the previous year due to the influence of the “Go To Travel Campaign”, and in September it increased to 21%. Consumers looking to get travel information visited the portal site all at once, which probably led to more growth than expected.
Source:
4th edition of “Impact of Corona Shock” as seen from data of “AI Analyst” Tourism industry accelerates again with GoTo Campaign Tokyo lifting of ban, remote work related B2B enters establishment phase
The tourism industry as a whole recovered to the previous year’s level.
Source:
4th edition of “Impact of Corona Shock” as seen from data of “AI Analyst” Tourism industry accelerates again with GoTo Campaign Tokyo lifting of ban, remote work related B2B enters establishment phase
The tourism industry as a whole bottomed out at -65% in April, but recovered significantly in June and July. The numbers have increased to the same level as the previous year. Although it once declined in August, it showed a significant increase in September with the opening of the Go To Travel Campaign in Tokyo. Consumers’ interest in “travel” has returned, and it seems to have gained further momentum.
Tourism industry after coronavirus shock/Summary
The tourism industry shows further recovery with the lifting of the “Go To Travel Campaign” in Tokyo. It will be important to maintain the momentum so that it doesn’t stall as soon as the campaign ends. Is it possible to create a “tourism style” that suits the new society after the coronavirus shock? The future of the tourism industry is attracting attention.
Reference source:
4th edition of “Impact of Corona Shock” as seen from data of “AI Analyst” GoTo Campaign Tourism industry accelerates again with Tokyo lifting of ban, remote work related B2B enters establishment phase