Due to recent changes in Google’s algorithm, we have started to see pages that have not taken much SEO measures rising to the top of search results, and conversely, we have seen cases where pages that were perfect until recently have dropped significantly in ranking. .
So, is there a way to tell when SEO measures are necessary and when they are not?
I would like to address this point.
If you need SEO measures
Considering Google’s current trends and algorithm changes,
- If the URL of the computer version of the page and the smartphone version of the page are different
- A page that prioritizes design and has mostly images and extremely little text.
- A website with only 4 or 5 pages
- I’m too conscious of the number of pages; there are hundreds of pages, but each article only has about 4 to 5 lines of text.
- A site where you can write a diary on your blog
- A page with an extremely large amount of code when looking at the source
- Google site: If the domain is not recognized even if you search for it
- If you perform various tests and get bad results
I think it will be something like that. Let’s explain each item.
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If the URL of the computer version of the page and the smartphone version of the page are different
Many of the sites that have recently dropped significantly in ranking were created more than 4 to 5 years ago, and the design and URL of the PC and smartphone versions may be different.
This is due to the “mobile first indexing” that started in March of this year. Up until now, the PC version of the site was indexed as the main page, but with the recent update, the smartphone version is now recognized as the main page. , the smartphone version of the page, which was not well-designed with SEO in mind, did not receive good reviews and its ranking dropped.
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A page that prioritizes design and has mostly images and extremely little text.
Cool designs often use a lot of images, but there are also cases where there is almost no text or the img alt attribute is not set at all (in extreme cases, there is not even a description set).
Of course, search engines extract keywords from text data, so if there is no text at all,
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A website with only 4 or 5 pages.
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I’m too conscious of the number of pages, and even though there are hundreds of pages, each article only has about 4 to 5 lines of text.
These are mainly about the volume of content.
It goes without saying that content with little content will be rated low on Google.
A site where you can write a diary on your blog.
If you list topics such as drinking parties that are completely unrelated to your services or products, the keywords for the entire site will be scattered, and your intended keywords may not be searched.
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A page with an extremely large amount of code when looking at the source code
In order to reduce data, it is better to reduce the number of codes, and if there is a lot of unnecessary source code, it may be possible to use tags that are syntactically incorrect.
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Google site: If it is not recognized even if you search by domain
If you search for “site:domain” (in the domain part, write only the domain without http://, https://, etc., e.g. site:example.com) on Google, it will be indexed by Google. You can check the page.
If it is not indexed, please configure it in Search Console.
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If you perform various tests and get bad results
Test things like mobile compatibility and page loading speed, and if you get bad reviews, improve them.
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Mobile friendly test
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PageSpeed Insights
When you don’t need SEO
Basically, I think you’ll be fine as long as you have proper content SEO, but you still can’t ignore technical measures such as mobile-first indexing, so basically you should check SEO measures and Google’s trends. Attention is essential in any situation.
In other words, if SEO is not necessary, then there is no need for it.
summary
Basically, if you start a site or write a blog article with SEO in mind, and you end up taking SEO measures each time, I don’t think you need any special measures afterwards.
However, if this is not the case, you will need to improve the site’s source code, optimize images, and increase the volume of articles and pages while building high-quality content.