Neo Marketing, which provides consumer-based research and marketing support, conducted a “comparison survey between the voice SNS “Clubhouse” and other SNSs” from February 8th to February 10th, 2021.
We conducted an internet survey of 710 men and women over the age of 15 who use Clubhouse regarding the frequency of use, purpose of use, advantages and disadvantages of SNS, including Clubhouse, and announced the aggregated and analyzed results.
Reference source:
“Comparative survey of voice SNS ‘Clubhouse’ and other SNS” asked 710 men and women aged 15 and over nationwide
Approximately 40% of people are aware of Clubhouse, but less than 10% have experience using it.
According to this survey, 37.2% of people were aware of Clubhouse. Of these, 4.9% were “registered and using it”, 3.2% were “registered but not using it”, and the total number of people who had experience using it was 8.1%.
Additionally, only 9.3% of people said they wanted to register but were waiting for an invitation, while 82.6% simply said they had not registered. This suggests that even if people are aware of Clubhouse’s existence, only a minority of people are highly interested in it.
Reference source:
“Comparative survey of voice SNS ‘Clubhouse’ and other SNS” asked 710 men and women aged 15 and over nationwide
I have only a short history of using Clubhouse, and I don’t use it very often.
Regarding Clubhouse usage history, 22.7% said “within 1 week,” 23.0% said “within 2 weeks,” and 21.8% said “within 1 month,” which is the total of those who started using Clubhouse within 1 month. The percentage rose to 67.5%. Neo Marketing analyzes that “Clubhouse has only recently started to attract attention from the public, so we can see that overall Clubhouse users have a short history of using it.”
Regarding the frequency of using Clubhouse, 35.5% of people answered “more than a few times a day,” which is the same as Facebook (39.1%), Twitter (54.2%), Instagram (50.3%), and TikTok (40.4%). I couldn’t say it was expensive in comparison. Regarding this, Neo Marketing analyzes that “Perhaps because it is a voice SNS, the percentage of people who use it multiple times a day seems to be small.” On the other hand, it noted that the percentage of people who use Clubhouse at least once a day was 65.5%, which is more than half, and commented that “it can be said that it is used on a daily basis.”
Reference source:
“Comparative survey of voice SNS ‘Clubhouse’ and other SNS” asked 710 men and women aged 15 and over nationwide
The top purpose for using Clubhouse is “to interact with people”
The top reason for using Clubhouse was “to interact with people” at 16.9%. This was followed by 14.9% for “obtaining interesting information” and 14.5% for “to kill time.”
Like Clubhouse, Facebook was the SNS that was cited as the top purpose of use for “interacting with people.” Neomarketing analyzes that Clubhouse and Facebook are similar in this respect.
Other top reasons for using Twitter and Instagram were “to get interesting information” and “to kill time” on TikTok.
Reference source:
“Comparative survey of voice SNS ‘Clubhouse’ and other SNS” asked 710 men and women aged 15 and over nationwide
What makes Clubhouse more satisfying is “just listening to the story”, and concerns are “language and devices”
When asked about satisfaction with using Clubhouse, 44.6% said “Just listening to what people say” was the highest, followed by 36.9% who said “It’s easy to communicate,” and 36.9% said “I can get a variety of information.” followed by 32.8%.
When asked about the advantages of Clubhouse when compared to other SNS, he said, “You can get information that you can’t get anywhere else,” and “Unlike text-based SNS, you don’t have to edit the text, so… Comments such as “You can easily have deep communication” and “You can use it while listening, just like using a radio.”
On the other hand, the disadvantages and concerns of Clubhouse include language and device issues such as “It’s difficult to understand because it’s all in English,” “Not compatible with Android,” and resistance to conversation such as “If you are nominated in a room, you have to speak.” Many people raised concerns about security, privacy, and security. There were also voices of dissatisfaction and anxiety about the limited number of invitations and the high dependence of communication on voice communication.
Reference source:
“Comparative survey of voice SNS ‘Clubhouse’ and other SNS” asked 710 men and women aged 15 and over nationwide