Google Alert is a service that allows you to efficiently collect the latest information on the keywords you set.
This service is perfect for people who search for the same content, such as people who search the Internet every day for impressions about their company’s products and services.
In this article, we will introduce how to set up Google Alerts and how to use them efficiently. Please refer to it if you want to collect information efficiently.
What is Google Alert?
Google Alerts is one of the features provided by Google. When you register a specific keyword, you will receive a notification when information containing that keyword appears on the web. You can also customize the frequency and method of notifications.
Just by registering keywords, you can get the latest information, such as information that can be used at work or information about hobbies.
With so much information out there, it can be difficult to sift through and choose the information that is most useful to you. Also, collecting information by yourself every time is very time consuming. vinegar. By using Google Alerts, you can automatically collect customized information.
How to set up Google Alerts
Here’s a step-by-step guide on how to set up Google Alerts.
Visit Google Alerts page
Access the page for setting Google alerts. The Google alert settings page can be accessed from
the link
below.
https://www.google.co.jp/alerts
Enter keyword
After accessing the Google alert settings page, enter the keyword you want to set in the input field at the top of the page.
Create an alert
When you enter a keyword, the information to be notified will be displayed. Review the information to make sure it contains much of the information you want.
If there is a lot of unnecessary information, there is a high possibility that the keyword settings are too broad and cannot be narrowed down. Let’s set the keywords a little more precisely.
Decide on alert frequency
Click the pencil mark to the right of the setting keyword. There are items that determine the frequency of alerts and other items, so select them one by one.
You can choose the alert frequency from the following three types.
• As needed • Less than once a day • Less than once a week
Items other than alert frequency are introduced below.
sauce
This item determines the source of information about keywords. The information source choices are:
• Auto • News • Blog • Web • Video • Books • Discussion • Finance
By default, notifications are automatically set to include top search results from all over the web.
language
This item selects the language for information about keywords. In addition to Japanese, there are a total of 45 languages to choose from, including English, Chinese, and Korean. If the same keyword is in different languages, separate alerts will be created.
region
There are also options for regions other than Japan, with 238 countries and regions to choose from. Even if you set the same keyword, different alerts will be created if the specified regions are different.
Delivery destination
You can choose to send to your own email address or RSS feed. When you select an RSS feed, an RSS icon will be displayed in the My Alert column. Register for RSS by following the steps below.
• Click the RSS icon • Copy the URL of the displayed page • Move to the RSS reader you are using • Register the copied URL
number
You can select the number of keyword-related information to be notified. Choose between “Top Results Only” or “All Results.”
Points to remember when setting keywords for Google Alerts
The information you get will change depending on the keyword settings. If you use a single keyword, the scope of information will be wide, and you may not be able to get the information you are looking for.
We will explain the key points when setting keywords for Google Alerts, such as how to obtain information only from specific sites.
Exclusion search
If the information that often appears in related information is not the information you are looking for, you can collect information efficiently by performing a negative search.
Adding a dash symbol (-) in front of a word or site will exclude sites that contain that keyword.
This may be the case if you want to collect competitor information about your family restaurant, but your company’s information is also revealed. In such cases, if you set keywords as shown below, your company’s information will be omitted when displayed.
• Family restaurant – own restaurant name • Family restaurant – own restaurant name
phrase search
If you enclose a phrase in double quotes “”, only those containing the enclosed keywords will be displayed.
Examples are:
“Rare cheesecake recipe”
Only information containing the phrase “rare cheesecake recipe” in order will be displayed. Even if the same keywords as the enclosed keywords are used, information written in order such as “Recipe Rare Cheesecake” or “Cheesecake Rare” will not be displayed.
and search
By inserting and between keywords, only pages containing multiple keywords will be displayed. This is useful when you want to receive content information that contains multiple keywords.
When a company that sells cheesecake as a product collects the latest information on other companies’ cheesecakes, it probably doesn’t need information about cheesecake recipes.
In that case, if you set “cheesecake and products”, a page containing cheesecake and products will be displayed. Pages such as cheesecake recipes will not be displayed. The same effect can be obtained by using “+” instead of “and”.
Target specific sites
If you enter the site URL after the keyword, only the specified site pages containing the keyword will be displayed.
Examples are:
Cheesecake
https://cookpad.com
Only the specified site page containing cheesecake will be displayed, other site pages will not be displayed.
How to link Google Alerts with Slack
If you set up Google Alerts, new information will be sent to you via email. Information collection has already become more efficient, but by changing the delivery method of Google alerts to RSS feeds, you will be able to integrate them with Slack.
You no longer need to check your email, making it more efficient. Below we will explain how to link Google Alerts and Slack.
PC version
To link Google Alerts with Slack, you need to add an RSS app to your Slack workspace. The detailed steps for linking Google Alerts with Slack are as follows.
• Visit Slack’s App Directory RSS page • Click “Add to Slack” • Click “Add RSS integration” on the next page • Return to the Google Alerts page • RSS for alerts you subscribed to Right-click the mark• Select and copy the link address• Open Slack and create the channel you want to display the RSS feed• Paste the copied URL as “/feed” in the input field• Send , RSS registration completed
How to effectively use Google Alerts in marketing
Data analysis and information gathering are essential in marketing. If you cannot collect the latest information, you will not be able to perform appropriate data analysis, and you will not be able to provide marketing that is in line with the times and services that will increase customer satisfaction.
By implementing Google Alerts, you can efficiently collect the latest information. Below, we will introduce how to use Google Alerts effectively.
Set your company name and service name
Set your company’s name or service name in Google Alerts. By setting your company name or service name in Google Alerts, you can always see content about your company.
You can also understand the reputation of your company’s services, and if a problem arises, it will help you deal with it quickly. If you are running an e-commerce site, it is a good idea to register not only the product name, but also the site URL, service name, and name.
Setting your company’s name or service name in Google Alerts and being able to check the latest information about your company will help you manage your risks.
Set conflict service name
Set the name of your competitor’s service and get competitive information efficiently. This is because checking your competitors’ services is one of the minimum things you should do in marketing.
By automating daily checks, you can spend more time analyzing data and understanding your competitors’ characteristics, strategies, strengths, and weaknesses.
As a result, you will be able to develop a strategy to differentiate your company and gain an advantage in competing for market position. Also set the competitor’s service name and site URL so that you can always check the information to compare with your own.
Set the keywords your company is targeting
Setting the keywords that your company is targeting can be of great help in your target marketing strategy.
With the development of SNS, consumer needs are becoming more diverse than ever. This is because it is necessary to segment the market and select targets in order to respond to consumer needs.
As a result of collecting data to expand the market share of our company’s baby diapers, we found that mothers who are raising children continue to use products from manufacturers used in obstetrics and gynecology even after leaving the hospital. is an example.
As a result, we were able to shift our advertising target from mothers raising children to obstetricians and gynecologists, expanding our market share.
If you can set the keywords that your company is targeting and obtain the latest information, it will be useful in determining the direction of your strategy.
Set topics of interest
Consumers always shop with the idea that they want something even slightly better. When I find a product I’m interested in, I often search for reviews from people who have actually purchased it.
Therefore, by setting topics that are of high interest, you can know what strategies to use to capture the attention of consumers. It will also serve as a source of ideas for your own product development.
summary
In this article, we introduced how to set up Google Alerts and points to consider when setting keywords. Google Alert is a very useful tool that allows you to collect the latest information just by registering keywords.
With so much information being updated every day, it can be extremely difficult to select and collect the information that is important to you. It also takes time.
However, by using Google Alerts, you can get the information you need efficiently and quickly. It can also be easily used in marketing, such as obtaining information on competitors’ services and checking your company’s reputation.