Through the operation of Japan’s largest human resources portal site, ”
,” we help companies match human resources personnel and managers with human resources support service vendors. We sometimes hear that there is no such thing.
Possible reasons for the low number of accesses include problems with awareness, such as not knowing the existence of the homepage you created, difficulty in finding the homepage, and problems with opportunity, such as there being no reason to access the homepage regularly.
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This time, we will introduce measures that can be taken for free to solve these problems.
SNS/SEO that clears the problem of recognition
◆Use of SNS to notify the existence of the homepage
The most popular SNS in Japan are Facebook, Twitter, and Instagram.
By opening an official account for your company and posting a link to your company’s homepage there, you can spread the word about the existence of your homepage, and expand your awareness through likes and shares. There is a possibility that
In addition, by posting updated information on your homepage (blog updates, etc.), you can increase access to a certain level, and you can also solve the problem of opportunities that we will touch on later.
◆SEO measures to make your homepage easier to find
SEO is a strategy to rank higher in search results on Google.
As introduced in ”
” the first place in the search result gets clicked at a rate of about 20%, the second place gets clicked at a rate of about 10%, and the click rate for the 8th place or above is is less than 2%.
In other words, as your website ranks higher in search results, it becomes easier to find your website, and as a result, the number of accesses increases.
Specific techniques for beginners are available on the web (
Search Engine Optimization (SEO) Starter Guide
), and all can be done for free if you use your own resources.
Email newsletters and press releases that clear the problem of opportunity
◆E-mail newsletter that disseminates information on the homepage
SNS and SEO measures can gain access from new users, but e-mail newsletters are effective as a measure to gain access from existing users.
We post homepage update information such as new service releases, case study updates, column updates, etc. in our e-mail newsletter, and send this information to existing users to motivate them to access our homepage.
Also, if you post on SNS at the same time as publishing in your e-mail newsletter, you will be able to increase the number of accesses more efficiently.
◆Press releases that encourage access from external media
There is a way to gain access from external media by sending a press release to external media that has a certain number of accesses.
There are specialized media that collect press releases from various companies that can be published for free, so you can use these external media to increase the number of accesses to your site when releasing new services.
summary
◆The reason why the number of accesses to the homepage is not increasing is due to the problem of awareness and opportunity.
◆To address the awareness issue, there is a way to use SNS to announce the existence of your homepage and use SEO measures to rank it higher in search results.
◆Regarding the problem of opportunities, there are ways to disseminate the contents of your company’s homepage through e-mail newsletters and SNS, such as updating case studies and updating columns, and to release press releases to external media when releasing new services, giving reasons for accessing the homepage.