Advertising becomes necessary in BtoB marketing in the phase of increasing the number of customers who are likely to do business with you in the future, or in other words, in the stage of strengthening “lead generation” (increasing the number of leads).
“Lead generation” can be seen as the first step in sales activities to approach new customers. This time in marketing
We will introduce examples of advertising strategies that are important to help with “lead generation.”
Are you doing sales that are common in the human resources industry?
“In the human resources industry, telephone marketing is rampant, where sales give priority to what the company wants to produce without listening to the customer, and even when I actually talk to people at companies, I find myself fed up with this trend. There are many people who do.”
An advertiser of the human resources service
we provide said this.
This company formed an in-house digital marketing team after becoming concerned about the sales style that was common in the industry.
He is determined to “not do things that customers don’t like, and not do things the same way as our competitors,” and he takes the stance of listening carefully to what customers have to say and providing valuable information that is tailored to the customer’s situation.
While implementing lead generation measures starting from our own site, we also utilize
as one of the online measures on other companies’ sites.
Through posting on “HR Pro”, we have succeeded in generating numerous leads through requests for materials and downloads of materials.
We have been praised for our long-term commitment to providing information and spreading awareness of companies that we do not yet have contact with and that would be difficult to approach using our own capabilities, by leveraging the power of media such as
The relationship continues.
As a result, the number of companies using our services has increased significantly.
Would you like to change your push-type (sales-type) sales?
In addition, there are companies that have taken on the challenge of changing their internal roles and marketing methods based on the idea that
they want to stop push-based sales
.
This is an advertiser who is currently achieving outstanding results with
.
In order to increase our company’s awareness, we not only strengthen offline measures (exhibition at exhibitions and seminars) and online measures on our own website (inquiries and requests for materials from the web), but also as one of the online measures on other companies’ sites.
was selected.
As a result, the best performance is in cases where advertisers are contacted directly, whether online or offline, but when looking for the next place, it was found that information was collected through human resources media such as
. We have received comments from many people who have signed up for this service.
Is advertising necessary?
Like the two companies mentioned above, changes in sales and marketing activities begin with questioning the traditional sales style.
As a result, sales and marketing organizations often become separated.
In order to expand your business, marketing activities are necessary as the first opportunity to approach new customers.
“Lead generation”
is an activity that increases the number of leads, so external announcements are essential.
There is no doubt that one way to widely spread awareness and increase the number of pages is to use advertising.
By first sorting out your company’s sales issues, new means and methods may emerge.
▼ First, please take a look at
. You are sure to find a case study that will help you.
summary
◆ Advertising becomes necessary in BtoB marketing when it comes to generating (increasing) leads (prospective customers) and strengthening
“lead generation.”
◆ In order to expand business, marketing activities are necessary as the first opportunity to approach new customers ◆ For human resources vendors, the use of “HR Pro” is important for “lead generation”. This is one of the online measures.