Andwords Co., Ltd. conducted a two-day survey from September 14th to 15th, 2020 on “awareness toward online sales” of 111 company employees with experience in conducting online sales.
We clarified various issues regarding the rapid shift of sales activities online due to the impact of the new coronavirus.
Changes and concerns in sales activities due to onlineization
When asked whether they felt it had become difficult to effectively communicate their services and products as sales activities moved online, 33.4% of respondents answered “I feel it very much” and 39.6% answered “I feel it a little.” It became.
In addition, when asked about issues and concerns in online business negotiations, the most common response (55.9%) was “It’s hard to understand the other person’s reaction when it’s through a camera.” Other responses included “I don’t know where to look when I’m in front of a computer” (29.7%) and “I can’t understand the other person’s reaction when the camera is off” (28.8%).
Furthermore, when asked to freely answer questions about issues and concerns in online business negotiations, responses included “It’s hard to understand the other person’s emotions,” “It’s hard to understand non-verbal things,” and “It’s hard to convey or grasp nuances.” revealed.
Techniques and points when compared to real business negotiations
In this survey, when asked whether the points and techniques to be aware of are different between real-life business negotiations and online business negotiations, 31.5% answered “very different” and 50.5% answered “slightly different.” Ta.
On the other hand, when asked questions about what they should be careful about when conducting online business negotiations, they answered, “Move your body a little excessively,” “Be sure to do tests and calculate the time lag,” and “Be careful not to say things in a big way because your words may get cut off.” The results showed answers such as “I am doing so.”
Are you interested in improving your online sales skills?
In the same survey, when asked whether they would like to know how to speak and convey information in order to improve their online sales skills, 25.2% said they were “very interested” and 50.5% said they were “somewhat interested.” %.
