Books are an extremely useful way to acquire marketing knowledge and techniques. In addition to general knowledge, you can also learn about the actual experiences and examples of experts from Japan and abroad, so one book can change not only your job but also your life.
From among these highly influential marketing books, we have carefully selected and introduced five highly rated books.
5 recommended marketing books
1. “To sell a drill, sell a hole.”
Yoshinori Sato, “To sell drills, sell holes” (Seishun Publishing) (2006)
Written by Yoshinori Sato, a marketing consultant, this is a good book that systematically and practically explains the basic theories of marketing in an easy-to-understand manner. Since its publication in 2006, it continues to be read as a marketing textbook and introductory book.
The story of an Italian restaurant on the verge of going out of business is revived, and it is easy to understand and enjoyable. The author states that just by reading the novels, the basic ideas of marketing will naturally become ingrained in your body.
Based on the fact that people buy “value” rather than “things”, we use “value” as a starting point to ask “what are you selling (benefits)” and “to whom are you selling (targeting)”? ”, “Why should our product be yours (differentiation)”, and “How can we deliver that value (4Ps)”?
Reviews have said things like “Learn the basics in an easy-to-understand manner” and “Understand the essential concepts.”
2. “Data-driven marketing – 15 metrics you should know at least”
Mark Jeffrey, “Data-Driven Marketing: 15 Metrics You Should Know” (Diamond) (2017)
https://www.diamond.co.jp/book/9784478039632.html
Written by Mark Jeffrey, adjunct professor at Northwestern University’s Kellogg School of Management. It is a favorite read by Jeff Bezos, the founder and CEO of Amazon, and is said to be the textbook for Amazon employees. This book teaches you the importance of decision-making through data visualization and performance measurement, including measuring and maximizing all kinds of data for marketing decision-making, from customer satisfaction to the effectiveness of marketing investments.
Data-driven marketing is marketing based on data analysis. To use data to inform decision-making, you need to know what the metrics are. The author lists 15 indicators.
Some reviews say that the book is very helpful, especially since it contains specific examples of digital marketing.
It can be said to be an important book for succeeding in marketing in this era where the use of data is indispensable.
3. “Silent Web Marketing? Web Marketer: The Bone Strikes Back? Director’s Edition”
Written by Shigeki Matsuo/Illustrated by Takashi Ueno “Silent Web Marketing ~Web Marketer Bones Strikes Back~ Director’s Edition” (MDN Corporation) (2015)
https://books.mdn.co.jp/books/3214203011/
This book by Mr. Shigeki Matsuo, the representative of “Web Rider”, is a popular book where you can learn about web marketing through illustrated novels with lively characters.
This is a book that includes all 9 episodes of the content serial story that was serialized on the web and became very popular, along with an epilogue to the main story that was newly written in this book and a basic explanation of web marketing.
The explanatory articles cover things that people working in web marketing should know, such as the current trends in SEO, how to use Google Webmaster Tools, how to effectively use social media such as Twitter, and the secrets of content marketing. is explained in an easy-to-understand manner.
This book is suitable for people who want to start web marketing but are reluctant to read difficult books.
Reviews say that not only can you acquire useful know-how in practice, but you can also acquire strategic thinking with a strong awareness of your competitors. It seems like you will be able to build a foundation not only in “how to do it” but also in “thinking methods”.
4. “The one way of thinking that dramatically changed USJ: An introduction to marketing that brings success”
Tsuyoshi Morioka, “The one way of thinking that dramatically changed USJ: An introduction to marketing that brings success” (KADOKAWA/Kadokawa Shoten) (2016)
https://www.kadokawa.co.jp/product/321512000336/
This is a book written by Tsuyoshi Morioka, who worked at USJ and brought Universal Studios Japan, which was in dire straits, back into shape.
In October 2015, USJ attracted a record 1.75 million visitors per month, surpassing even Tokyo Disneyland, which has three times as many visitors as USJ. The important point is that marketing is given top priority, and you can learn about all kinds of measures, including how to formulate basic marketing strategies and how to implement them, along with practical examples.
Some reviews said that they were shocked to learn that marketing is a technology that allows products and services to sell naturally, and that it even contradicts sales and advertising. This is a good book that not only provides case studies, but also allows you to understand the essence of marketing.
It is also a must-read for marketers who aspire to success.
5. “Sugarman’s 30 Laws of Marketing: What are the psychological triggers that make customers buy things?”
Sugarman Joseph, “Sugarman’s 30 Rules of Marketing: What are the psychological triggers that make customers buy things?” (Forest Publishing) (2006)
https://www.forestpub.co.jp/author/joseph_sugarman/book/B-1262
A book written by Sugarman Joseph, who is known as a legendary American marketer, and contains 30 laws of marketing.
In this book, Mr. Sugarman shares the know-how that has helped him achieve great success in the world of direct marketing in the United States. He points out that the power of words is what determines sales in catalog sales and TV shopping programs, and points out that “sales performance can dramatically improve just by changing just one expression, order of explanation, and emphasis.” We list 30. In addition to mail order sales, it can also be applied in the field of personal sales.
The skillful psychological warfare of understanding and grasping the customer’s psychology and linking it to purchase can be said to be a valuable know-how that only a successful person can acquire.
It can be used not only in the mail order field, but also in general promotional marketing.
summary
◆We introduced five recommended marketing books. All of these are good books that will be useful for people in jobs related to marketing.
◆“To sell drills, sell holes” is a good book that explains basic marketing theory in a systematic and practical way.
◆“Data-Driven Marketing: 15 Metrics You Should Know” is a favorite book of Amazon CEO Jeff Bezos and a textbook for Amazon employees. You can understand the importance of decision making through data visualization and outcome measurement.
◆”Silent Web Marketing ~Web Marketer: The Bone Strikes Back~ Director’s Edition” is a novel format where you can enjoy learning the basics of web marketing with characters.
◆ “The one way of thinking that dramatically changed USJ: An introduction to marketing that brings success” describes the know-how and way of thinking that brought Universal Studios Japan, which was in dire straits, back into a V-shaped recovery by implementing a series of innovative measures. You can learn.
◆”Sugarman’s 30 Rules of Marketing: What are the psychological triggers that make customers buy things?” lists 30 points for increasing sales through catalog sales and TV shopping programs.