When planning a marketing campaign, etc., we collect and analyze information to set segments and targets, and analyze the information collected through digital marketing measures in detail. Based on the results, we use the PDCA cycle to plan the next initiative. I don’t think anyone would object to the fact that activities such as making the most of people’s lives are extremely important.
However, it is true that if you spend too much time here, you will lose the sense of speed. In addition, if you plan your next action based only on the acquired data, it will lead to improvements in the current situation such as making work more efficient, but it will not allow you to progress beyond the goals you set at the beginning.
There are methods to discover new laws from acquired data, such as using big data, but it would take a considerable amount of time to acquire and analyze a huge amount of information.
So what can you do to speed up your planning?
To do this, we use “intuition”. In order to implement new ideas with a sense of speed, the combination of “information + intuition” is important.
It’s true that if you mix in intuition, it becomes difficult to explain the basis for that idea, and since you’re introducing new elements, you also need to take risks.
You may also need to break some of the rules you’ve established so far.
However, you will be able to take the next action with a sense of speed, and you will be able to implement ideas that you have never had before.
However, no matter how much you want to increase your sense of speed, I don’t think it’s a good idea as a marketer to rely on intuition for everything.
So, how can we obtain good quality intuition?
Doesn’t that come from life’s experiences?
Various experiences lead to intuition in times of emergency.
Rather than being picky about work because it’s not within your scope of responsibility or unlikely to be profitable, it’s best to think that the work that comes your way is some kind of “fate” and stick your head in. What do you think?
As a result, you may be benefitting yourself without realizing it, and if someone is helped by it, it will be a virtue even if it is not a benefit.
profile
ProFuture Co., Ltd. Marketing Solutions Department Fellow Takayuki Matano
Joined Oracle Japan in October 2000. Since then, he has worked at the marketing headquarters for about 18 years.
In addition to being in charge of campaign marketing for products and services,
We have also promoted large-scale events and corporate events.
Currently working at TIS Corporation, he also serves as a fellow at ProFuture Corporation.
Launching a shared service program and in-house integrated marketing infrastructure;
Alliance marketing with partner companies, etc.
He is good at creating marketing “systems”.
If you have any planning or consultation questions, please contact ProFuture sales.