From July to August 2020, DNX Ventures and Salesforce Ventures (strategic investment arm of US-based Salesforce.com) targeted 39 domestic startups on the “COVID-19 Impact on SaaS Companies.” Conducted a fact-finding survey regarding the impact. The results of the investigation were made public.
*“SaaS” (Software as a Service) refers to application software or its services provided by vendors.
What percentage of companies have changed their sales strategies due to the impact of the coronavirus?
When asked whether their company had made any changes to its sales strategy due to the coronavirus, the majority of respondents (51.3%) said they would “focus on customer industries that have been relatively less affected by the coronavirus.” This was followed by the answer “focusing on upselling existing customers,” with approximately 90% of companies revealing that they had changed their sales strategy in some way.
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What is the outlook for orders compared to before the coronavirus?
Regarding the outlook for orders for this fiscal year due to the impact of the coronavirus, only 18% of companies expected orders to decrease by 25% or more compared to pre-coronavirus levels, while 33.4% expected orders to remain the same or increase. did.
The company analyzes that this result is largely due to the wave of DX promotion in Japan due to the coronavirus pandemic, and that the impact of the coronavirus is small for domestic SaaS companies, and they are finding opportunities to promote DX.
Additionally, when asked whether they had found new profit opportunities for their companies during the coronavirus pandemic, 71.8% of companies answered that they had found them.
Will the coronavirus provide a tailwind to accelerate DX?
When asked, “Do you think the coronavirus will accelerate DX and be a tailwind for your company’s business?”, 97% (38 out of 39 companies) answered, “It will be a tailwind.” Regarding these results, the company gives the impression that DX will further accelerate on a global scale, and analyzes that SaaS startup companies have high expectations for this.
