Sansan Co., Ltd. conducted a web questionnaire survey regarding corporate business negotiations, personal connections, and customer data. The target audience is office workers, managers, and executives in their 20s to 60s who have the opportunity to discuss business at work.
As online business negotiations have increased since the coronavirus pandemic, companies that are more conscious of accumulating, managing, and utilizing customer data have a better outlook for business performance, and it is important to utilize customer information obtained from both online and offline sources. It became clear.
After the declaration of a state of emergency due to the new coronavirus, online business negotiations increased by 2.5 times
After the state of emergency was declared due to the new coronavirus, the venue for business negotiations shifted from offline to online. As a result, the number of business cards exchanged was also found to have decreased by 30%.
Approximately 77% of people felt they were losing business opportunities due to going online.
When asked about issues with online business negotiations, the most notable responses included “the quality of business negotiations is lower than in-person meetings” (50.2%) and “order rate is lower than in-person meetings” (17.1%).
High awareness of accumulating, managing, and utilizing customer data influences business performance
It appears that 26.6% of people said that going online has made it difficult to accumulate, manage, and utilize customer data.
Additionally, the more aware companies are about customer data, the more likely they are to say that their business performance will be better (or better) during the coronavirus pandemic and in terms of future prospects.
Annual loss of approximately 2.15 billion yen due to a disconnect between management’s awareness and the actual situation on the ground, and a decrease in business card exchanges
What is the percentage of people who think they can accumulate, manage, and utilize customer data online? There was a large difference in answers between management and frontline employees.
Only about 11% of front-line employees said they were making good use of customer data. However, approximately 47% of executives said that their field employees are properly utilizing customer data.
It has become clear that management was not aware of the business risks associated with going online.
Furthermore, the survey estimated that the average economic loss for a company with 100 employees due to a decrease in business card exchange due to the coronavirus pandemic was approximately 2.15 billion yen.