The Japan Net Bank, Ltd. conducted an awareness/factual survey regarding “changes in daily life and values before and after the coronavirus pandemic” among 1,000 men and women in their 20s to 60s from June 30 to July 1, 2020. implementation. Looking back on the 150 days from late January 2020, when the first new coronavirus infection was confirmed in Japan, to late June 2020, he talked about “things I thought were important after going through the coronavirus pandemic,” and “expenses that increased and decreased before and after the coronavirus pandemic.” They announced their answers to six questions, including “What expenses did they spend?”
Reference source: Survey on “changes in daily life and values” looking back on the 150 days of the coronavirus pandemic
Regarding changes in daily life. Many respondents answered that there was no change in the amount of communication.
The survey asked, “Has the amount of communication changed?” regarding the amount of communication when comparing the period from April 7, 2020, when the state of emergency was declared to May 25, 2020, with the same period of the previous year. asked the question. Of these, 59% answered that there would be no change. Regarding the means of communication, 52% answered that “face-to-face conversations” had “decreased.”
The results showed that communication with family and close friends was maintained by supplementing it with other communication tools such as telephone calls, online calls, and emails.
Additionally, when asked about what they thought was important after the coronavirus pandemic, 64% answered “family”.
Furthermore, in response to the question “Do you want to continue living a stay-at-home lifestyle like you did during the self-restraint period?”, 50% said they wanted to continue living a stay-at-home life, and 50% said they did not want to continue living a stay-at-home life. , it was shown that the intention to continue was 50-50.
Regarding changes in consumption values. The amount of items purchased online has increased
When asked about expenses that increased and decreased before and after the coronavirus pandemic, the answer was “utility expenses” (38%), followed by “food expenses” (20%). The expense that seems to have decreased the most is “entertainment expenses” (-76%), followed by “entertainment expenses” (-70%).
Additionally, the survey revealed that the average amount spent on online purchases increased by 2,897 yen on average before and after the coronavirus pandemic.
Furthermore, when asked about expanding online shopping services, 81% answered “acceptable.”
The Japan Net Bank summarizes this by saying, “This shows that the expansion of online services is definitely having an impact on consumer behavior.”
Reference source: Survey on “changes in daily life and values” looking back on the 150 days of the coronavirus pandemic