HR Pro, one of Japan’s largest human resources portal sites operated by our company, is used by many human resources support service companies as a marketing strategy.
It is used for all sorts of purposes, but it plays a particularly important role in
lead generation
to acquire new potential customers.
This time, we will introduce in detail how to use “HR Pro” in detail.
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“HR Pro”, one of the largest human resources portal sites in Japan
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What is the human resources portal site “HR Pro”?
“HR Pro” is one of the largest human resources portal sites in Japan that supports human resources professionals.
We introduce a variety of information and services related to “recruitment,” “education/training,” “labor management,” and “human resources strategy,” and our unique feature is that our HR professional editorial department conducts independent interviews to promote your company’s services from a neutral standpoint. .
In addition to services, we also publish interviews with experts and multifaceted columns based on the actual state of HR initiatives.
As of the end of June 2019, the network has 73,000 members and more than 27,000 HR professionals and companies, making it one of the largest in Japan, and serves as a matching platform that connects corporate HR professionals and HR support service companies. .
Measures that allow you to acquire leads with “HR Pro”
・Single email
One company can exclusively send emails to approximately 35,000 “HR Pro” email members.
It can be used in a variety of ways, including requesting materials and inquiries, providing white papers, and attracting customers for seminars, and in the past, we have a track record of acquiring 240 leads with one distribution.
・Questionnaire survey
You can conduct a survey among approximately 35,000 “HR Pro” email members.
Survey results for up to 20 questions (10 multiple choice questions/10 descriptive questions) will be provided, as well as respondent profile information.
You can use the survey results as a white paper and approach respondents directly based on their responses.
In addition, by using the optional report, it is possible to create a report of the survey results and send it again to “HR Pro” email members.
Therefore, it is possible to obtain leads from white papers summarized in reports.
What tools can do lead generation and content marketing at the same time?
・Quick Mini Survey
You can conduct a mini-survey of up to 4 questions, 3 multiple choice questions and 1 descriptive question, to approximately 35,000 HR Promail members.
What is different from the above survey is the ease and speed of delivery!
Survey results and respondent profiles will be delivered within three business days after distribution.
Effectiveness of questionnaire surveys in BtoB companies
・Column editorial planning (article advertisement)
This is the only advertising menu that allows for tie-up articles.
The HR Pro Editorial Department will conduct independent interviews and promote your company’s services from a neutral standpoint.
We create article content in accordance with your wishes, such as “service introduction interviews,” “case studies of companies that have introduced our services,” “dialogue interviews with celebrities,” and “private seminar reports.”
Written by writers with objectivity and specialized knowledge, articles include products and corporate PR in a natural way.
What is the marketing method for branding and lead acquisition at the same time in the HR industry?
・Co-hosted seminar
Even if you do not have the know-how of private seminars, you can hold them while reducing the risk of attracting customers.
We can outsource everything from planning and inviting speakers for seminars for human resources personnel to arranging the venue, handling the secretariat, and managing the day of the event, making it possible to hold seminars for dozens to hundreds of people.
You can view the results of our events by downloading the materials below.
Content that allows you to acquire many leads with “HR Pro”
The column below introduces content that can help you acquire more leads, as it is used by many HR support service companies.
Here we will introduce the 1st to 5th place.
Please see the column for details.
1st place Survey materials [Questionnaire survey results report]
2nd place Know-how book [Introductory guidebook] [Manual] [Basic knowledge]
3rd place Tools/Individual measures [1 strategy and 3 measures] [5 tips] [7 sample questions]
4th place Introduction example [major company]
5th place Interview/coverage article [Conversation article with celebrities]
Thorough explanation of effective content for acquiring leads from HR personnel and managers!
Model company using “HR Pro”
We will introduce four model cases of how “HR Pro” can be used, categorized by purpose.
We would appreciate it if you could consider such a model for your company’s marketing issues and measures.
Model company ① New graduate recruitment support service company A
Model company ② Comprehensive education and training company Company B
Model company ③ Welfare service company Company C
Model company ④ Human resources data system company D
