Meaning of digital marketing

Digital marketing is a general term for all marketing activities conducted

online

. It refers to a method that is not limited to mere Internet advertisements and commercials, but also collects and analyzes various online data, such as user behavior history and purchase data, and conducts

marketing

appropriate to that data.

In digital marketing, where marketing activities are conducted through the Internet, it is important to approach the target effectively.

Utilization of big data

One of the key points in digital marketing is to utilize big data, which is the large-scale and diverse data held by companies.

Below are examples of big data usage in

BtoB

marketing.

1. 
   Retargeting
   
   Encourage repeat visits and improve
   rates based on information about which pages visitors view on your website and for how long.

1. 
   Persona
   
   setting Use the age, gender, family status, etc. of visitors to your company’s website, which is analyzed based on big data, as a reference for setting personas.

1. Analyzing buyers’ personalities Based on buyers’ communication method preferences analyzed using big data, we can analyze buyers’ personalities, such as whether they have purchasing decision-making power, how much influence they have, and what kind of information they are easily influenced by. Analyze.

1. Analyze what stage of purchase the buyer is in. Analyze what stage the buyer is in, from the initial research stage to the final decision stage. Based on the results, take measures such as adjusting the method and frequency of communication with buyers or strengthening the pipeline between your sales and marketing departments.

1. Analyzing the hesitation of partner companies When a company purchases a product or service, we analyze where the hesitation that arises is caused by having to go through the steps of having to go through many departments. This information will be used as a basis for deciding on content to remove that confusion.

In this way, by analyzing digital data on the Internet, it becomes possible to implement effective marketing measures.

Reference article

New arrival

basic

practice

Related terms