Internet advertising refers to all advertisements provided through Internet media.
Also called “web advertising” or “digital advertising.”
Internet advertising classification
Internet advertising can be broadly classified into the following nine types.
- Listing advertisement
Listing ads, also known as search-linked ads, are an ad distribution method that displays ads at the top of search results on Yahoo! and Google search sites.
- Pure advertising
Pure advertising is a method of setting up advertising space on owned media and earning advertising fees.
- ad network
Ad networks
are a way to earn advertising revenue by using ad networks such as “Google AdSense,” “Google Ads,” and “Yahoo! Promotional Ads.”
- DSP
DSP advertising is an abbreviation for “Demand Side Platform” and is a service for advertisers that allows advertising to be distributed across multiple adnet slots.
- affiliate advertising
Affiliate marketing is a method of posting a company’s advertisement on the company’s own media by selecting a special banner etc. through an intermediary service (ASP) such as “A8.net”, “Value Commerce” or “afb”.
- native advertising
Native advertising is a method of displaying advertisements with a natural (native) impression, without giving the impression that they are advertisements.
- SNS advertising
SNS advertising is a method of distributing advertisements using SNS (Twitter, Facebook, LINE, etc.).
- video ads
Video advertisements refer to advertisements that appear when you watch videos on YouTube, etc.
- email advertising
Email advertising refers to advertisements sent by email.
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