Simply put, a meetup is a social networking event that you can easily participate in.
Meetup is a web platform service that was created in the United States in 2002. It is a service that allows you to gather people in common by simply registering for a meetup and selecting your interests and hobbies, and then holding a networking event with them.
It is said that these meetups began to be incorporated into companies’ recruitment activities around 2015. Initially, it was often used in the format of a company information session that you could easily participate in, but in 2016, Mercari introduced meetups and started holding events with only LT (Lightning Talks: short presentations of about 5 minutes). Since then, more and more companies are incorporating it into their recruitment efforts in various formats.
In particular, online meetups have recently begun to attract attention as an easy-to-start
recruitment branding
method.
Advantages and disadvantages of meetups
There are four benefits of meetups:
merit
- Increase your own fan base
- Interact with employees to help them understand the company culture
- Easy to lead to recruitment
- Can be held on a low budget
In particular, if you hold a meetup on
recruitment-owned media
, you can do everything from announcement to event in-house. You don’t have to pay for a dedicated platform, so it’s even cheaper to run.
On the other hand, the disadvantages of meetups are summarized as follows.
Disadvantages
- Planning is difficult
- Difficult to attract customers
- Needs manpower
When coordinating the schedules of cooperating employees, it is necessary to arrange them well, such as asking them to participate in 5- or 10-minute chunks, so that the burden is not concentrated on one person.
Reference article
