What is nurturing?
Nurturing refers to the process of developing general consumers into customers of a specific product or service.
The purpose of nurturing is to develop prospective customers by strategically and continuously providing high-quality content, develop them into customers with a strong desire to purchase, and then hand over the information to sales.
Benefits of nurturing
Nurturing is said to be a highly cost-effective and efficient measure for nurturing new potential customers, and there are two main benefits to engaging in it.
The first is that your company can approach dormant customers in a timely manner. When a representative approaches a customer in the order of prospects for a contract, it is inevitable that the customer will be left alone, but if left as is, there will be some customers who will move on to competitors.
The key to
lead nurturing
is being able to approach multiple prospective and dormant customers at the same time while acquiring new customers. Lead nurturing using SNS and the web is effective in increasing the number of leads.
The second is cost reduction. If you are unable to retain potential customers or dormant customers and they move on to other companies, not only advertising and exhibition costs, but also all the time you spent on sales could be lost. It is important to consider that customers that you can approach on a continuous basis can become potential customers in the future, and to maintain them.
Reference article
