A portal site is the first site you visit when accessing the Internet. “Portal” means a doorway or entrance.
Typical portal sites include search engine sites such as Google and Yahoo!. Google is a portal site that specializes in search, but Yahoo! is a portal site that specializes in information content, posting a wealth of content such as news and weather forecasts.
In addition to search engine sites, there are portal sites that specialize in posting reviews and reservations for food, beauty, and travel, portal sites that collect blog articles and information, and specialized portal sites that are enriched with content specific to certain themes. There are various types of sites.
How to use the portal site
Portal sites are the first sites people access on the web for some purpose, so compared to other websites, they have a certain amount of PV (number of accesses) and UU (number of users). It is characterized by
If a company’s own website is a place to disseminate information and accumulate content, a portal site is a place to aggregate and select that information, and a place where content with high information value is selected. Masu.
If you can disseminate your company’s information on a portal site, whether paid or unpaid, the influence it will have in terms of access numbers and inquiries will inevitably be greater than if it were posted only on your own website.
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