What is PR?
PR is an abbreviation for “public relations,” and it refers to the way companies work together to create desirable relationships with the individuals, groups, and society that surround them, as well as their ways of thinking and actions.
“Promotion” is a concept that is often confused, but it refers to directly reaching out to consumers for the purpose of promoting sales of your company’s products and services.
PR is about building public and relations, so it is an indirect approach, and there is a big difference from promotion, which is a direct approach.
Functions of PR activities
So, what is actual PR activity?
Here we will introduce the five functions of the PR department described in Kotler & Keller’s Marketing Management.
<Five functions performed by the PR department>
1. Press response function Publish news and information in a way that makes the company look good.
2. Product Publicity Function Supports the publicity of specific products (having your company’s information covered in printed matter, broadcast media, etc.).
3. Corporate Communication Function Promote understanding of the company through internal and external communication.
4. Negotiate with legislators and bureaucrats with the aim of promoting or abolishing lobbying function laws and regulations.
5. Consulting Function Advise management on public issues and the company’s position and image during normal and adverse times.
In recent years, “PR” has come to be used almost interchangeably with “advertisement,” and in some cases it has strayed away from its original meaning.However, when conducting PR activities, rather than disseminating information unilaterally, It is important to be aware of the essential point of public relations: building good relationships.
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