Recruitment marketing refers to the incorporation of
marketing
concepts and methods into recruitment activities.
Due to the shift from the traditional batch
recruitment of new graduates
to
year-round recruitment
, companies are required to review the know-how and recruitment methods they have cultivated up until now, and to conduct recruitment activities more in line with year-round recruitment. Furthermore, in view of the decline in the working population due to the declining birthrate and aging population, recruitment activities are likely to intensify in the future, and it is necessary to introduce the concept of marketing to recruitment activities and acquire human resources strategically. .
Advantages of recruitment marketing
Recruitment marketing has two main benefits.
The first is that it increases the possibility of acquiring human resources that match your company with a relatively small budget. Although it depends on the recruitment marketing strategy, direct recruiting after clarifying the target that matches your company and the use of
owned media
and SNS do not require a request to existing recruitment media or recruitment companies. , can be cheaper than traditional recruitment methods. Therefore, in addition to initial costs, time costs and personnel costs are incurred in building owned media, but the information disseminated there will be accumulated as an asset of the company and will lead to strengthening recruitment capabilities, so it will be profitable in the long term. You can expect high cost-effectiveness.
Second, if we continue with recruitment marketing, we will be able to secure a stable workforce. By conducting recruitment marketing, you will be continuously disseminating information about your company’s climate, culture, and employees, which will increase the company’s visibility and attractiveness, improve matching with the desired human resources, and increase the number of potential employees. We can expect the formation of fans. Furthermore, communicating your company’s appeal and value synergistically improves the motivation of existing employees, leading to higher employee satisfaction and lower turnover rates, which in turn makes it possible to carry out more efficient recruitment activities over the long term. Masu.
In recruitment marketing, the quality of the strategy is directly linked to the recruitment results, so it is effective to use a marketing
framework
to analyze your company and target when formulating your strategy.
Reference article
