
Referral recruitment refers to a method in which companies that want to hire human resources ask their employees to introduce their friends and acquaintances, and then conduct selection and recruitment.
Referral recruitment is starting to become more popular among Japanese companies because it is a recommendation from an employee who is familiar with both the company and the person, making it easier to attract people who match the desired personality profile and aptitude.
Advantages and disadvantages of introducing referral recruitment
The advantages of referral recruitment are:
- Fewer mismatches, higher offer acceptance rate
- Low turnover rate
- Recruitment costs can be reduced as there is no need to post on recruitment sites or pay introduction fees to recruitment agencies.
- You can also acquire talented people who are not on the recruitment market.
Points such as:

On the other hand, the disadvantages of referral recruitment are:
- If the relationship between the referrer and the target deteriorates, it may lead to turnover.
- Tends to attract biased personnel

For example,

For companies that are unlikely to succeed by suddenly introducing referral recruitment, they will need to work on sharing the company’s mission and improving employee satisfaction before proceeding with referral recruitment.

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