Search engines determine how reliable a site is, the age of the domain, past index status, etc., and the SEO advantage a domain has is called “domain power.”
Let’s take a look at how to check your domain power and what you can do to strengthen it.
What is domain power?
Domain power is the SEO power that a domain has.
Websites gradually improve their search rankings after launch, but it’s not just the volume and quality of the content that matters, but also how long the site has been in operation.
How trusted is it (factors such as backlinks)? SEO will become stronger overall due to various factors such as.
How to check domain power
Domain Power does not provide official checking services such as Google, so you will need to use an external checking tool.
Here, we will use the Google Chrome extension “MOZ Bar” provided by
MOS
in the center
of the MOS page.
Click the “Download MozBar Free” link to add it as an extension.
After adding MOS Bar, MOS Bar will be displayed under the navigation of Google Chrome, so check the notifications listed there.
In the image above, you can see the numbers PA:81 DA:94, and their contents are as follows.
- PA (Page Authority): Abbreviation for page authority, which indicates the power of the page.
- DA (Domain Authority): Abbreviation for domain authority, which indicates the strength of the site (domain).
While checking these numbers, how much domain power does your rival have? Is your site above average? to investigate.
How to strengthen your domain power
So, if these numbers are not very good, what measures should you take to strengthen your domain power?
Strengthening your domain power means strengthening your content and improving the credibility of your website.
●Increase quality backlinks
In order to increase the trustworthiness of a domain, it needs to be referred to by various media sites.
For example, official pages of experts, leading figures, companies, and celebrities receive backlinks from various sites.
This may simply be a sign of their popularity, or the number of backlinks will increase as they are referenced as a citation source as evidence of the article they have written.
If you simply mass-produce SNS or blog sites and intentionally increase the number of backlinks, it will create a connection between people with low domain power, and search engines may think that you are doing it yourself.
●Improve the quality of content
In order to increase the number of high-quality links, it must be high-quality content that can be referred to on SNS and other sites.
It is necessary to identify user needs based on trends in search keywords, etc., and the information needs to be useful and meet those needs.
●Increase the volume of content
Increasing the volume of content by focusing on a certain topic is an effective means of increasing the usefulness and credibility of the site.
However, be careful not to plagiarize content from other sites or mass-produce pages with little content in order to increase the volume of content, as this will lower your rating.
●The domain must have a certain period of operation.
Until you acquire a domain and it is evaluated correctly, search engine crawlers will visit your site, it will be indexed, and you will gradually receive the correct evaluation based on the status of backlinks.
In my experience, there are many sites that rapidly improve their search rankings and DA after 4 to 6 months.
Of course, sites that have been in operation for several years or even decades have increased credibility and content volume, so their DA and PA will usually become stronger.
summary
Domain power is difficult to experience, but it can be visualized by using tools.
However, Google and others do not provide official data, so this is just a guideline.Basically, it is important to improve the quality of the content and develop your website so that it gains trust from users. .