Utilizing
HR professionals
is one of the effective measures for lead generation (lead acquisition) to acquire new prospective customers.
HR Pro
has an advanced course that maximizes exposure by maximizing basic posting functions such as service materials, downloadable materials, and seminars, and by setting up your own original site within the HR Pro website.
The original site within HR Pro is called “Site Insight.”
This time, we will touch on the benefits of “Site Insight”, which can serve as your second company homepage.
HR Pro Site Insights
“Site Insight” is an original product of HR Pro, but specifically it refers to the landing page (hereinafter referred to as LP) under HR Pro.
According to Jeck, who has had a long relationship with our company, the benefits of Site Insight are:
(quoted below)
On the web, we have been using Site Insight for several years, which allows us to create a landing page for each company within HR Pro, and we have been able to steadily obtain leads every year from attracting customers to our own seminars and downloading materials.
(
)
This has been highly evaluated and contributes to stable lead acquisition.
・What is Insight? Importance in marketing and 3 success stories
Site Insight usage examples
Although Site Insight is under HR Pro, it has its own domain, so it functions as one LP.
To give an example of how it has been used so far, it has been used in a variety of ways, with each company creating its own original website to suit the situation of its own homepage.
<Training company>
We aggregate the latest downloadable materials and seminar information on the HR professional site into Site Insight, and create an LP that is updated when the information is updated. Utilize to maximize lead acquisition.
<Major human resources company>
There are services in a variety of fields, not just the HR field, and the appeal services are buried in the company’s homepage, so Site Insight has created an LP that separates the appeal services.
<Foreign system company>
Created a special page that aggregates reports on large-scale conferences held by the company. You can view past events and the latest information all at once.
What you can do with Site Insights
Site Insight is used in a variety of ways, but depending on how you use it, you can do three major things.
◆ Maximize CV such as inquiries and seminar applications [Catalog type]
A basic type that functions as a page that summarizes your company’s services and seminar information.
Recommended if you have a clear idea of the service you want to promote.
◆Maximize lead acquisition [content type]
The content mainly includes case interviews with companies that have introduced the service, minutes of seminars, and original research materials.
Our main focus will be on providing information, and we will aim for a wide reach.
◆Maximize awareness [planning type]
Use videos, etc. to highlight the message you want to convey and promote understanding of the service.
It is also possible to record development secrets as an interview.
We edit and produce all site insights that can be used to suit your company’s homepage status and marketing purposes.
I want to appeal in a different way than before. We are creating our own original website in response to requests such as:
I hope you will take this opportunity to refer to it.
summary
◆“Site Insight” is also an original product of HR Pro, but specifically, it is a landing page under HR Pro.
◆ “We are able to steadily obtain leads every year from attracting customers to our own seminars and downloading materials,” which contributes to lead acquisition.
◆There are three main things you can do with Site Insight: maximize CV, maximize lead acquisition, and maximize awareness.