In my last column, I wrote about “What is personal branding?” When I look at people who are active in the business world, I often feel that personal branding is wonderful. In this column, I would like to write about personal branding, focusing on Lars Nootvar, who has become extremely popular in Japan while the excitement of winning the WBC championship continues to cool down.
What is the appeal of Nootbar players? ?
What appealed to me about Nootbar was his diving catch on a ball that looked like it would be a hit when he was on defense. His attitude was that of a baseball boy innocently chasing a white ball. A commentator said that when players become professionals, they think about various things before diving into the ball (injuries, getting a runner on the ball will have little impact, jumping in and deflecting it backwards will cause a crisis, etc.) and then choose not to jump into the ball. He said there are many. Meanwhile, Nootbar jumped in without any hesitation. And he made a nice catch, but even if he couldn’t catch the ball, Nootbar’s play would have been burned into the eyes of many fans.
“Jumping in without hesitation” is not something that everyone can do. I felt that this was the brand of Nootbar. In his case, his pepper mill performance and his attitude of motivating his teammates are also wonderful. However, I think what really made him shine compared to other players was his play style of “jumping in without hesitation.” Branding is the act (measure) of making a brand shine, but athletes’ play style itself shines. In particular, when a momentary play shines brightly, the brand also shines brightly.
Have fun at work (baseball) and achieve success
The main topic this time is “The importance of success at work.” Now that you are stepping away from Nootbar, how do you, our readers, plan to achieve “success at work”? I don’t think anyone has a goal of failing at work. I’m sure there are many readers of “Market TRUNK” who worry about how to achieve results through marketing every day, and are working hard every day to find a solution. I believe that hard work and effort can continue because there is a successful result after it. Yes, no one would do that if suffering was the only goal. Success is fun and feels good, and what’s more, being able to enjoy your work and achieve success will give you the greatest sense of happiness.
Being successful at work means winning a happy life. Nothing makes me happier than having fun at work and achieving success. When I look at WBC player Nootbar’s performance and look at his facial expressions, I can’t help but feel a sense of happiness. So, how can you “enjoy your work and achieve success”? Personal branding has a big impact on this.
Nootbar player’s personal branding
Nootbar still has a long way to go to succeed. However, he has already gained a lot of brilliance among the Japanese national team players at this WBC. And there is no doubt that his value as a player has increased many, tens, or even hundreds of times. Nutbar’s play style of “jumping in without hesitation” instantly increased the brand value. If you ask Nootbar players about this, I’m sure they’ll say, “That’s what I always do.” However, his personal branding is “always doing things” that no one else can do.
I’m looking forward to seeing what Nootbar will do in the future. How much will the value increase? Of course, the baseball world is a tough world, so we don’t know what the future holds. In any case, the fact that there is something to look forward to in the future means that we can sense the potential and can predict that the brand value will increase. It’s great personal branding. If you can always do things that no one else can do in your workplace, that would be the best form of personal branding. The result is that you can enjoy your work and achieve success. By setting that as your goal, you will be able to get through even the toughest and most difficult tasks, and you will definitely be able to achieve success as a result.
When I look back, there were countless difficult and painful times. I was able to get through this by continuing to do what I could and motivating myself to enjoy my work. And even though I am over 60 years old, I continue to enjoy my work. If your goal is to exit at a young age, that may be a good idea. However, many people will continue to work after the age of 60, and while the number of years left will vary from person to person, it is not too late. There is no doubt that if you reconsider your personal branding, you will have a brighter future than the one you have now.
Next preview Part 3 “What does it mean to be successful?” Distribution schedule
[Personal branding series for marketers]
1. What is personal branding?
2. The importance of success at work 3. What it means to be successful 4. What does it take to be successful?5. Branding and Marketing6. 7. Success as a marketer. Marketer Career 8. Medium-term strategy for autonomous career building 9. Setting goals as a marketer 10. What marketers are needed?