Full Speed Co., Ltd., which provides internet marketing support, conducted a survey regarding the usage of map apps and services, Google Maps, and announced the results. The survey was conducted for three days from August 26 to August 28, 2020, targeting men and women aged 20 and over nationwide.
Reference source: Google Maps user survey results released – Full Speed, which has renewed and started offering MEO service, has surveyed – (Full Speed Co., Ltd.)
About frequency of use of Google Maps
In a survey regarding the frequency of using Google Maps, a total of 58.6% of respondents answered “I use it almost every day,” “I use it about a few times a week,” and “I use it about a few times a month.” The results showed that more than half of the people used it several times a month or more. On the other hand, only 14.6% of respondents said they “don’t use it at all.”
Reference source: Google Maps user survey results released – Full Speed, which has renewed and started offering MEO service, has surveyed – (Full Speed Co., Ltd.)
About facilities that are often searched for using map apps
According to the same survey, restaurants were the most frequently searched facilities using map apps and services (54.5%). The second place was “accommodation” (26.9%), and the third place was “nothing in particular” (23.0%).
Reference source: Google Maps user survey results released – Full Speed, which has renewed and started offering MEO service, has surveyed – (Full Speed Co., Ltd.)
Full Speed Co., Ltd. points out that if establishments such as restaurants provide new and accurate information to Google, more people may be able to find them.
What interests you when choosing a facility on Google Maps
When asked, “When choosing a restaurant using Google Maps, what kind of restaurants often interest you?”, the first place was “restaurants with good menu content (food and service menu) ” (59.8%). 2nd place was “Stores with good photos of what they offer (food and services)” (43.6%), 3rd place was “Stores that are close to the departure point” (42.9%), and 4th place was “Store interiors, “Shops with good exterior photos” (38.5%), and many of the top rankings were related to the impression of the photos, conveying the importance of photos displayed on Google Maps.
Reference source: Google Maps user survey results released ~Full Speed, which has renewed and started providing MEO service, has surveyed~ (Full Speed Co., Ltd.)
Keywords often used when searching for restaurants
In the question, “When searching for a restaurant from the Google Maps input form, please select all the words you often use.” 1st place was “Store name” most frequently (67.8%), followed by 2nd place was “Cooking name.” and genre names (ramen, Italian, etc.)” (56.7%), followed by “region names and spot names” (44.9%).
Reference source: Google Maps user survey results released – Full Speed, which has renewed and started providing MEO service, has surveyed – (Full Speed Co., Ltd.)
About my troubled experience using Google Maps
When asked about problems when using Google Maps, the top answer was “There was less information about stores than I expected” (38.2%). The next 2nd place was “I couldn’t find the store I was looking for” (31.6%). points out that it is connected to
Reference source: Google Maps user survey results released ~Full Speed, which has renewed and started providing MEO service, has surveyed~ (Full Speed Co., Ltd.)