When looking at Search Console data, you may encounter problems such as extremely low CTR or poor traffic from organic search, even though your site’s search rankings have improved.
Maybe you’re doing too much SEO. Recently, there seems to be a tendency to avoid page titles that are blatantly SEO-friendly.
Is your site okay?
Problem with not getting clicks despite good ranking in search results
If you’re a webmaster and are proud of your site, saying, “My site ranks number one for a certain keyword,” try checking the CTR (click-through rate) for that keyword in Search Console.
If it’s below 20%, you may be using SEO strategies that go against the proverb, “throw away your name and get away with it.”
The CTR by search ranking in 2017, as researched by Internet Marketing Ninjas in the United States, is as follows. If the CTR in your current search ranking is significantly lower than this result, you may want to change the page title or description ( Snippet) settings may be the worst.
1st place 21.12%
2nd place 10.65%
3rd place 7.57%
4th place 4.66%
5th place 3.42%
6th place 2.56%
7th place 2.69%
8th place 1.74%
9th place 1.74%
10th place 1.64%
Average click rate (CTR) data by search ranking 2017 edition [Quote]
Google Organic Click Through Study | Whitepapers by Internet Marketing Ninjas
If you put too many keywords in the title tag, the content will not be conveyed.
If you have some experience with SEO, you probably know that it is effective to set appropriate keywords in title tags and heading tags, but I see many titles that list too many keywords.
Looking at the average CTR value mentioned above, even if you rank first in the search results for a specific keyword, a CTR of about 20% means that users will not be able to find a site they should click on based on some information. “Is it true?”
On the search results screen, the only information available is the page title and description (snippet), so no matter how you think about it, users use these as criteria to determine which pages are worth clicking on.
When users see a page title that lists keywords like a sutra or an incoherent description that doesn’t seem to be properly understood in Japanese, they can sense that the webmaster is trying to attract customers at all costs. Is this an unreasonably heavy site with lots of ads? Maybe it’s a scam? That seems weird, so I go to another page.
This is where “content SEO” comes into play.
I’m sure everyone has a page title that you can’t help but click on when searching.
If you analyze them calmly, you will find that the keywords include one or two important keywords, that they seem to solve the user’s worries and troubles, or that they contain detailed information about what they are researching. It should be the title or description.
Why does my page show up in search results even if it doesn’t contain the keyword?
In fact, in recent years, Google has increased the number of cases in which a website will rank higher in search results even if the keyword is not included in the title tag.
This is because data such as keywords is extracted from the entire page, so there is no longer a need to stuff keywords into the title tag as much as in the past. (However, if the title includes the keywords used for search, it should satisfy the user’s needs, so it is important that the keywords are set appropriately.)
Therefore, high-quality pages that are useful and informative to users, including titles and descriptions, will have a higher Google rating, and above all, the probability that users will intuitively select a search result will dramatically increase. I’ll come.
In other words, content SEO is an excellent strategy both from an SEO perspective that focuses on search rankings and from the original purpose of attracting customers.
summary
Most people doing SEO have the goal of “increasing search rankings,” but search engines are actually just one way to attract customers.
In other words, if you can attract enough customers, ranking doesn’t really matter.
Also, as shown in the example in this title, Google’s intention is always to provide users with high-quality information in an appropriate manner.
Therefore, if you focus on content SEO, you should realize that it is the most reliable SEO that will overcome future
algorithm
changes and succeed in terms of ranking and attracting customers.