Plast Co., Ltd. conducted a survey on the “importance of the homepage” from September 9th to September 10th, 2020, targeting 1,127 managers of small and medium-sized enterprises with fewer than 50 employees, and published the survey results. did.
Reference source: Survey on “Importance of Homepage” (Plast Co., Ltd.)
How does a homepage affect a company’s credibility?
When asked in the same survey, “Which company has more trust, a company with a website or a company without one?”, 79.8% of managers answered “Companies with a website.”
Furthermore, in response to the question “What do you think about a homepage that has not been updated? (Multiple answers allowed)”, the most common response was “I’m worried about whether it’s open or not” at 49.8%. This was followed by “I’m worried about whether the information posted is accurate” (35.3%), “It seems like they can’t respond quickly” (33.4%), and “I don’t feel like doing business or having a relationship with them (32.6%).” The company has shown that the frequency of updates is important to the company’s trustworthiness.
Reference source: Survey on “Importance of Homepage” (Plast Co., Ltd.)
How often is the homepage updated?
The same survey also asked about the update system and frequency of your company’s homepage, and when asked, “Do you update your company’s homepage?” This was the most popular answer, accounting for 46.1% of the total. On the other hand, 28.8% said they “request updates from other companies,” indicating a high proportion of internal operations.
In addition, when asked, “How often do you update your website?”, the most common answer was “about once a month” (31.6%), followed by “about once a week” (26.8%). ) followed. Other respondents revealed that they update their information once every six months to once every few years.
Reference source: Survey on “Importance of Homepage” (Plast Co., Ltd.)
What are the challenges in website operation?
When we asked companies that do not update their websites in-house and outsource to other companies why they do not update their websites in-house, the most common answer was “because there is no one in charge” (30.5%). Ta. Other reasons were “because I don’t know how to do it” (30.2%), “because I don’t feel the need” (25.9%), and “because I don’t have much content to update” (11.1%). The company suggests that small and medium-sized enterprises are likely to have difficulty securing human resources.
Furthermore, when asked about the problems associated with outsourcing the operation of a website, the most common answer was “It costs money” at 52.3%. Other responses included “It took a long time to update” (18.5%) and “The result was different from what I expected” (16.7%).
Reference source: Survey on “Importance of Homepage” (Plast Co., Ltd.)
On the other hand, when asked about problems when operating a homepage in-house, responses included “it takes time,” “there is no one in the company who can operate it,” and “the quality is low.”
Reference source: Survey on “Importance of Homepage” (Plast Co., Ltd.)