Tag: Aftercorona
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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What are the top priorities for marketers to tackle in the new normal era? Explore the latest trends
The world is facing major challenges due to the spread of the new coronavirus infection, and change is required in every industry. At the forefront of this, the role of marketers is to understand consumer needs and come up with new measures that emphasize customer experience (customer experience/value). It will be necessary to review the…
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What is important in after-digital in the era of Corona? Explaining value journey and OMO
As digital transformation (DX) is rapidly progressing around the world due to the novel coronavirus pandemic, the need for digital transformation (DX) has become widespread in Japan, and organizational reforms such as environmental settings have begun. In the age of With Corona, it is important to develop guidelines for how to provide highly satisfying services…
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What is the "sense of dissatisfaction" that exists in people's hearts during the coronavirus pandemic? Dissatisfaction level changes depending on lifestyle
The spread of the new coronavirus infection has forced rapid changes in people’s lives. Many companies are progressing in digital transformation (DX) and are engaging in various marketing activities to capture new social needs in the era of coronavirus. Therefore, attention is focused on the “consciousness of dissatisfaction” that exists in people’s minds. Analyzing consumer…
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Consumer insights changing due to the coronavirus pandemic/What kind of marketing is necessary in the new normal era?
The impact of the novel coronavirus pandemic on the global economy and people’s lives has been immeasurable. Society has turned to a new normal known as the “new normal,” and people’s daily lives have been forced to change. The same applies to companies and organizations. There will be an urgent need to review traditional business…
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When choosing home appliances for Generation Z, purchasing at brick-and-mortar stores is more mainstream than online shopping — while more than 90% also request "remote customer service" (Piala survey)
Piara, which supports e-commerce marketing based on the management philosophy of “creating a world where everything is a win,” conducted an awareness survey regarding “selecting home appliances” from March 12th to 13th, 2021. We compiled and analyzed valid responses from 111 men and women between the ages of 18 and 29 who answered that they…
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How to conduct webinars that lead to business negotiations
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Over the past year, lead generation has become mainstream online, and webinars have become one of the important channels. Webinars that can be held anywhere have the advantage of making it easier to acquire leads, but there is a risk that the subsequent conversion rate will be lower. This time, we will introduce practical methods…
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Attention during the coronavirus pandemic! A thorough explanation of how to exhibit at an online exhibition!
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Due to the spread of the new coronavirus, face-to-face communication has been restricted, and marketing and sales activities are now conducted online . Online exhibitions (virtual exhibitions) have given way to exhibitions where you can get many leads at once. While online exhibitions have the advantage of requiring less cost and effort, they also have…
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Approximately over 40% of businesspeople in their 20s to 50s answered that DX is progressing, and the number one positive impact of progress is “simplification of operations'' (Kimura Information Technology Co., Ltd.)
Kimura Information Technology Co., Ltd., which handles web lecture services, artificial intelligence (AI) utilization businesses, etc., announced a survey on “Corporate DX and Webinars” in August 2021. The survey was conducted between June 30th and July 5th, targeting 369 male and female businesspeople from around the country in their 20s to over 50s. [Investigation background]…
