Tag: App
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What is an app? We will explain the app in a way that anyone can understand!
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Since the use of smartphones has rapidly increased, the term “app” has become more common. However, many people may wonder what the word app specifically refers to, and whether there are any differences among apps. Therefore, this article provides an easy-to-understand explanation of the app’s overview and features. We will also explain the benefits of…
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7-Eleven succeeds by focusing on "heteronomic consumption" / 3 measures make progress beyond expectations
Seven & i Holdings operates a wide variety of businesses, including convenience stores, general supermarkets, specialty stores, restaurants, and banks. It is a huge distribution group, with more than 20 million customers, or about 20% of Japan’s population, visiting its group stores every day. Seven-Eleven Japan (hereinafter referred to as Seven-Eleven) is the core company…
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It turns out that over 50% of apps are uninstalled within 30 days (according to AppsFlyer Japan)
AppsFlyer Japan, which provides a mobile advertising effectiveness measurement platform and marketing analytics, has created a 2020 survey based on the data of more than 2,000 apps it owns and data on approximately 800 million app installs from January to November 2020. Published a report on mobile app uninstalls around the world. Reference source: 2020…
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Konami's "PowerPro" is popular again/Why are dormant app users returning?
“Jikkyou Powerful Pro Baseball,” a game sold by Konami Digital Entertainment Co., Ltd. (Konami) as a home game and then turned into an app, is once again gaining popularity. It was released as an app about five years ago. Although it is a popular game with a total of over 43 million downloads since its…
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Resona Group's challenge to registering an account using an app: “Limitations of postal DM''
With the spread of smartphones, the development of apps is progressing, and financial institutions are also actively promoting the installation of their own apps. Resona Group has built the “Resona Group App,” which allows banking transactions to be completed in one go, and is appealing to users to use it. The company approached users who…
