Tag: Cookie
-
Explaining how to set up cookies to enable them! What are the advantages and disadvantages of enabling it?
Cookie is a term that is probably familiar to those who regularly use the Internet. However, many people may not know how to enable cookies or whether cookies are currently enabled in the first place. In this article, we will provide an overview of cookies and explain how to enable them for Windows and Mac.…
-
What is the technology that supports Google's move away from cookies?
As privacy issues in online advertising draw attention around the world, Google has announced that it will phase out support for third-party cookies in its Chrome browser. Therefore, Google has newly proposed a privacy sandbox technology for interest-based advertising, commonly known as “FLoC.” Privacy Sandbox is a concept that delivers appropriate advertisements to users while…
-
About modern data targeting and future changes
The online environment makes our daily lives convenient, but in reality, a variety of data about online users is tracked (tracking and analysis of where specific users are browsing on the site). Did you know that? In addition, the tracked data is used for ” targeting “, and companies and marketers use the various information…
-
Explains how to log in to WordPress and how to log in if you cannot log in
—
by
WordPress has become indispensable for companies to conduct web marketing . It is a particularly useful tool for building blogs and owned media , creating articles to disseminate information, and implementing SEO measures. WordPress is used a lot every day, but you may have many questions when you are just starting to use it. You…
-
What is Unified ID 2.0, which is attracting attention as cookies are being removed?
Have you ever heard of the term “Unified ID 2.0”? It is attracting attention as a new advertising identifier that can replace cookies . Cookies have been used for many years to obtain data in web marketing since 1994, but there is a movement to end their use from the perspective of protecting personal information.…
-
What is tracking? Explaining what happens when you allow it and its purpose in marketing
When operating a website such as a blog or an e-commerce site, understanding the needs of the users who visit it is an important strategy. By taking a customer’s perspective and providing necessary information on your website, you can attract more users, increase the number of buyers, and have a significant impact on your company’s…
-
What is a browser? Easy-to-understand explanation of meanings, types, and mechanisms
It is no exaggeration to say that there is not a day that goes by that we do not use the Internet to search in our daily lives and business settings. A browser is essential for searching the Internet. However, there may be some people who do not understand the meaning or overview of browsers.…
-
What will happen to the advertising industry if behavioral targeting becomes impossible due to cookie regulations?
With the rapid expansion of the Internet advertising market these days, the advertising industry has come under scrutiny from the perspective of protecting personal information and privacy. This trend is spreading worldwide, and the movement to regulate cookies is one of them. In the future, it is expected that it will be necessary to move…
-
What are cookies? What happens if I delete it? Thorough explanation of the effects of enabling settings and movements to strengthen regulations
The word “cookie” has become increasingly common when using the Internet on computers and smartphones. Many people have a vague idea of how cookies can be set, deleted, or what happens when cookies are enabled. In this article, we will explain in an easy-to-understand manner, even for beginners, what exactly cookies are, their meaning, the…
-
“I strongly feel that user behavior analysis using cookies etc. is lacking” has more than doubled since 2018 (Survey by Saika Co., Ltd.)
Saika Co., Ltd. conducted a “Survey on the Usage of User Behavior Analysis Using Cookies, etc. 2020 Edition” and announced the results. This survey has been conducted every year since 2018, and this survey found that the number of people who feel that user behavior analysis using cookies etc. is insufficient has more than doubled…
