Tag: Corporate Database
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Purpose of data mining – A thorough explanation of the basic meaning and analysis methods
Speaking of “data mining,” it is also famous as a technology that helps prevent unauthorized use at Yahoo! Auctions, one of the largest online auctions in Japan. We have succeeded in modeling the behavioral patterns of fraudulent users through data mining from the huge amount of data related to online auctions. Therefore, this time, we…
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Targeting using external company databases
With the spread of telework, marketing and sales activities to acquire new customers have shifted from offline to online. With face-to-face and telephone interactions being restricted, more precise targeting has become important for acquiring new customers. This is where external corporate databases come in handy. This time, we will introduce a method to improve targeting…
