Tag: Digital Marketing
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Utilization of YouTube ads – Digital shift in advertising as seen in the case of Chocola BB
With the widespread use of digital devices such as computers and smartphones, the market for online and mobile advertising is expanding and increasing its presence. In response to the recent trend of digital shift, Eisai Co., Ltd., which sells healthcare products such as “Chocola BB” and “Healthcare,” attempted to introduce video ads exclusively for YouTube.…
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75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)
As a special project, Teikoku Databank conducted a “Corporate Awareness Survey Due to the New Coronavirus Infection” from August 18th to 31st, 2020. We announced our views on the new coronavirus infection from 12,000 validly responding companies. Source: Corporate awareness survey regarding the new coronavirus infection (August 2020) (Teikoku Databank) Impact of the new coronavirus…
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![[Field report] Latest trends in “digital marketing” understood from CES 2024](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%203917%202050'%3E%3C/svg%3E)
[Field report] Latest trends in “digital marketing” understood from CES 2024
CES (Consumer Electronics Show) is a major technology industry event held every year in Las Vegas, USA. In the past, it was literally a “home appliances exhibition,” but in 2015 it underwent a major change in direction. It has evolved into a comprehensive technology showcase that showcases the latest products and services and discusses the…
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What is important in after-digital in the era of Corona? Explaining value journey and OMO
As digital transformation (DX) is rapidly progressing around the world due to the novel coronavirus pandemic, the need for digital transformation (DX) has become widespread in Japan, and organizational reforms such as environmental settings have begun. In the age of With Corona, it is important to develop guidelines for how to provide highly satisfying services…
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What kind of marketing is useful during the coronavirus pandemic? The basics and latest information
Today, as digital technology and communication infrastructure have evolved dramatically, the environment surrounding consumers and businesses is rapidly becoming digital and online, and the line between the real and digital has become blurred. As a result, customers have become accustomed to purchasing products and receiving services both online and in physical stores, making it increasingly…
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How to design an SNS marketing strategy that will lead to results? Explaining the specific operation flow
The number of users using SNS is increasing year by year, and the sales and number of customers for companies that are strong in SNS marketing are also increasing. However, even if you are thinking about actually using SNS, many people may wonder which SNS they should use to post and why they need to…
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85% of BtoB order processing for small and medium-sized companies is analog. On the other hand, some companies were able to reduce work by more than 5 hours per person/day through digitalization! (Isle Research Co., Ltd.)
2020 was a year in which remote work, online work, and digitalization were promoted, partly due to the spread of the new coronavirus infection. Most Japanese companies are classified as medium-sized or small-to-medium-sized enterprises, but to what extent have their order-taking operations actually been digitized? Isle Co., Ltd. conducted a survey targeting 734 people in…
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What is digital marketing using step-by-step YouTube advertising?
Due to the spread of the new coronavirus infection, people have refrained from going out, and digital-based services such as telework, online drinking parties, and online events have rapidly become popular. In an environment where the opportunities for consumers to interact with media are shifting from television to digital, what kind of marketing measures are…
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Announcing the results of a survey on corporate DX initiatives (Neo Marketing Survey)
Neo Marketing Co., Ltd., which provides comprehensive research and marketing support, has conducted an original survey on the actual status of DX (digital transformation) initiatives and the status of its spread. From September 4th to September 7th, 2020, we conducted internet research targeting 1,000 male and female full-time employees and civil servants over the age…
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What is the digital strategy that Kirin and Barneys New York are pursuing? Changes in marketing
In an era where the global situation is changing rapidly, companies are required to not only understand the diversifying needs of consumers, but also to make major changes on their own. As digital channels such as e-commerce and mobile apps become more commonplace, companies need to focus on providing the services consumers want and improving…
![[Field report] Latest trends in “digital marketing” understood from CES 2024](https://i2.wp.com/www.geekschip.com/data/category_images/top-digital-marketing-trends.png?resize=3917,2050&ssl=1)
