Tag: Economy
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What is the α generation? A thorough explanation of marketing points from the characteristics of the α generation, which will lead the next generation.
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Next to Generation Z, the “α (Alpha) Generation” is attracting attention as the generation that will lead the next generation. The Alpha generation is attracting attention for its characteristics, values, and consumption behavior. The Alpha generation is a hot topic right now, but I think there are many people who say, “I’ve heard of it,…
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What is the trade-off? Familiar examples, their meaning in business, and their relationship with innovation
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In recent years, we have increasingly heard the word “trade-off” in business and daily life. Trade-off was originally used as an economic term, but now it is often used in the context of SDGs. So what exactly is the trade-off? In this article, we will explain the basic meaning of trade-off, specific examples, and its…
