Tag: Google
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Aim for high rankings in local searches/How is Google's search ranking determined? We also introduce countermeasures
In business, Google’s “local search” has a large impact on how many users a company is recognized by, and how well known a brand, product, or service is. Many organizations are likely to raise issues such as “I want to always maintain a high ranking” and “How can I get to the top?” How are…
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What is the "privacy sandbox" proposed by Google as an alternative to cookies?
As the movement to regulate cookies from the perspective of personal information protection is spreading worldwide, Google has announced that it will abolish the provision of third-party cookies by 2022. As a countermeasure, Google is considering the use of the “Privacy Sandbox” announced in August 2019. Privacy Sandbox is attracting attention as a new method…
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What is pulse consumption? When I search on my smartphone, I instantly feel like buying something.
Source: Traditional purchasing behavior no longer applies, what we learned from analyzing information seeking behavior: Butterfly circuit and 8 motivations What actions do consumers take when they feel like buying something? In many cases, you will want to know more about the object and will take some action to collect information. Hakuhodo conducted a survey…
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Compatibility of paid game apps and YouTube ads from a comparison between Japan, South Korea, and Taiwan
With the spread of smartphones, the game market, especially the smartphone game market, is rapidly expanding. Google collaborated with market research company Intage Inc. to investigate smartphone game user trends in Japan, South Korea, and Taiwan. In this article, we will compare the trends of game app users in Japan, South Korea, and Taiwan, and…
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Google strengthens SEO strategy/3 points to increase user “search”
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With the spread of the Internet into homes and the increasing number of smartphone and mobile device users, a company’s website has become an important starting point for business. In order to attract more customers to their sites, companies around the world are optimizing their search engines to accurately understand the information users are looking…
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Google analyzes! What is the key to the spread of mobile payments?
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Mobile payments, which allow payments to be made through mobile phones and smartphones, are becoming more and more popular. A variety of companies, including convenience store chains and mobile phone carriers, have entered the market and implemented extensive point reward programs, resulting in rapid expansion in the use of mobile payments among consumers. However, there…
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What is the technology that supports Google's move away from cookies?
As privacy issues in online advertising draw attention around the world, Google has announced that it will phase out support for third-party cookies in its Chrome browser. Therefore, Google has newly proposed a privacy sandbox technology for interest-based advertising, commonly known as “FLoC.” Privacy Sandbox is a concept that delivers appropriate advertisements to users while…
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Examples of successful business transformations triggered by onlineization (insurance market, Zoff, Hana Cupid — Google introduction)
As people are forced to refrain from going out due to the coronavirus pandemic, various changes have occurred in the lifestyles and mindsets of consumers. Going online is probably one of the biggest changes. Many people are now forced to rely more online than ever before for both home and work life, and a lifestyle…
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Google Ads budget management – 9 points to keep in check
With the spread of computers and smartphones, people can now easily search for what they want or the information they want using the devices at hand. Nowadays, online searches are performed on a daily basis, and the use of online advertising is essential for marketing. How should you think about your advertising budget to maximize…
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Google explains! Creative improvement by decomposing app ads into elements
As the smartphone app market becomes more active with the spread of smartphones, in order to acquire new mobile users, it is necessary to develop video advertisements that allow users to download apps on the spot. Google calls this an “advertisement method to promote downloads,” and acquiring users when an app is released is a…
