Tag: Michael Porter
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What is cost leadership strategy? Explaining the meaning and success stories of companies
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One of the business strategies is “cost leadership strategy.” Cost leadership strategy is a strategy that establishes a competitive advantage by providing products and services at lower prices than competitors, or by reducing costs and increasing profit margins. In this article, we will explain in detail the specific concept of cost leadership strategy, how it…
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What is Five Forces Analysis? We will introduce the definition, purpose, and strategy with examples.
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Five Forces Analysis is a framework for analyzing industry profitability . We conduct analysis from five perspectives: “industry competition,” “threat of new entrants,” “threat of substitute products,” “bargaining power of sellers,” and “bargaining power of buyers.” This time, let’s take a look at the definition and purpose of Five Forces Analysis, as well as specific…
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Part 3: Marketing management in practice from a value chain perspective Kao Hirosawa series
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In the previous article ( ), we talked about the concept of managerial marketing, which views marketing from a perspective. ) So, we confirmed the definition and classification of management strategies, their relationship with marketing strategies , and their respective positions. This time, let’s go one step further from the hierarchical and conceptual discussion of…
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What is value chain? An easy-to-understand explanation of the concepts and analytical methods proposed by Michael Porter
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A discussion of the concept of “value chain,” which will be familiar to anyone involved in the construction of management and business strategies in companies. You need to think carefully in order to discover your company’s strengths and weaknesses, reduce costs, and rebuild your company’s structure even a little. Here we have explained the concept…
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What is differentiation strategy? Introducing the advantages and disadvantages and success stories of companies
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The differentiation strategy was proposed by Michael Porter as one of the “strategies of competitive advantage.” A differentiation strategy aims to sell even at a higher price by overwhelmingly differentiating your product from your competitors. This article explains the meaning of differentiation strategy, IBM’s differentiation strategy, and Mos Burger’s success story of differentiation strategy. What…
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What are Porter's three basic strategies? Explanation of definition, advantages/disadvantages, and usage methods
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Porter’s three basic strategies are a framework for building competitive advantage proposed by Michael Porter , an American management scholar and professor at Harvard Business School. In an industry crowded with competitors, how can you position yourself and overcome the competition? Michael Porter categorizes competitive strategies into three categories: “cost leadership strategy,” “differentiation strategy,” and…
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Part 2: What is the difference between business strategy and marketing strategy? ~What is the essence of a good strategy~ Kao Hirosawa series
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In the previous article ( ), we talked about the history and definition of marketing , the concept of “managerial marketing” that views marketing from a management perspective, and its characteristics. I introduced about. It explains that “Managerial marketing is a strategy that considers a company’s strategy itself as marketing, and involves decision-making by management.”…
