Tag: News
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Challenges in introducing payments revealed from the “Survey on the actual situation of introducing cashless payments among small and medium-sized businesses” (Ekiten Research Institute)
From August 7th to 11th, 2020, Ekiten Research Institute, a research and development department for small and medium-sized businesses operated by Design One Japan Co., Ltd., conducted the third survey on the current status of cashless payment implementation among small and medium-sized businesses. “Bun” was carried out. This third survey showed the current status of…
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Google strengthens SEO strategy/3 points to increase user “search”
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With the spread of the Internet into homes and the increasing number of smartphone and mobile device users, a company’s website has become an important starting point for business. In order to attract more customers to their sites, companies around the world are optimizing their search engines to accurately understand the information users are looking…
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YouTube is a media whose usage has increased due to the coronavirus pandemic – Survey on “information gathering” by executives in 2020 (surveyed by Management JP Research Institute)
Keisha JP Co., Ltd., which provides job change and career support services for executives, announced the “2020 Survey on Executive Information Collection” on September 29, 2020. The survey period is from September 8, 2020 to September 17, 2020. We received responses from 103 male and female executives. This investigation revealed the actual state of information…
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Owned media “stopped” by the person in charge/What is necessary to continue
Companies are focusing on “owned media,” such as their own websites and blogs, as a medium for their own communication. Unlike traditional advertising creatives, the feature is that companies can take the lead and control the information they want to promote. This measure holds promise for companies’ “branding” and “reducing advertising costs,” which have been…
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What are the types and characteristics of rapidly growing TikTok ads? Pursuing “TikTok-ness” from the user’s perspective
TikTok is a social media app that has gained a lot of support from female users, mainly from Generation Z. It is a popular video service app around the world that allows you to watch and post short movies between 15 and 60 seconds. Anyone can easily create videos with background music by using the…
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What are KPIs? How to correctly understand the KPIs and KFS that are essential for business growth and master the “winning path”
As the introduction of digital transformation (DX) accelerates, various companies are working to identify their potential customers and realize customer success and business growth. When formulating effective measures, it is important to set KPIs that quantify whether the set goals are being achieved. However, “achieving KPIs” and “achieving the company’s original objectives” are not necessarily…
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More than 70% of marketers believe that SDGs should be incorporated into marketing measures. On the other hand, 30% of marketers incorporate it into their policies (Just System survey)
Just System Co., Ltd., which operates the online research service “Fastask,” announced the results of its “Survey on Marketers’ SDGs Initiatives” on August 19, 2020. The survey period is from July 8th to 14th, 2020. We received responses from 348 male and female office workers between the ages of 20 and 59 who answered that…
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"Improving on-site conversion rate" is the top reason for introducing customer service tools – Survey on the usage status of web/app customer service tools (Repro research)
Repro Co., Ltd., which provides the CE (customer engagement) platform “Repro,” which has been implemented in over 7,300 locations in 66 countries around the world, is collaborating with Nanovation Co., Ltd. to conduct a survey on the “usage status of web and app customer service tools.” The survey results were announced on October 2, 2020.…
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Nearly 70% of telephone inquiries “do not necessarily need to be handled by a human” – Survey on “Voicebot” (according to AI Shift)
AI Shift Co., Ltd. announced on March 12, 2021 the results of a survey regarding the AI automatic telephone answering service “Voicebot.” The survey period is from February 10, 2021 to February 13, 2021. We received responses from 1,034 men and women in their 20s and older nationwide. This survey revealed users’ awareness of telephone…
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Why is there a shortage of human resources and man-hours in digital marketing? Also explains the necessary digital skills
In today’s society, where smartphones and SNS are rapidly developing and digitalization is progressing, it can be said that the introduction and utilization of technology in corporate marketing strategies is essential. However, there are many companies that are facing a variety of issues, such as not having someone with specialized knowledge within their organization, or…
