Tag: Trends
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60% are reluctant to purchase or use products or services from companies or organizations that have had scandals (Neo Marketing Survey)
Neo Marketing, which provides consumer-based research and marketing support, conducted a “Survey on Public Relations Risk Management” from February 10th to February 12th, 2021. A survey of 1,000 men and women between the ages of 20 and 69 who remember a corporate scandal, including their intentions and experience in purchasing and using products and services…
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Approximately 60% of results from video content have improved – Survey on the use of video in corporate DX promotion 2021 (Research by Allied Architects)
Allied Architects Co., Ltd., which supports corporate marketing DX with SaaS and digital human resources, announced the results of the “2021 Survey on the Status of Video Utilization in Corporate DX Promotion” on February 26, 2021. The survey period is December 23rd to December 28th, 2020. We received responses from 217 office workers and business…
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Aim for high rankings in local searches/How is Google's search ranking determined? We also introduce countermeasures
In business, Google’s “local search” has a large impact on how many users a company is recognized by, and how well known a brand, product, or service is. Many organizations are likely to raise issues such as “I want to always maintain a high ranking” and “How can I get to the top?” How are…
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What are trend words? Explaining how Google and Twitter work!
Are you checking trends? Nowadays, there are many people who research trends and spread the word on the web and social media, and a variety of things are often trending. These trends are often used as hints for corporate marketing and new business ventures. Meanwhile, “trending words” are often seen on Google, Twitter, etc. I…
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What are the types of pipelines? Explains important management methods and procedures for sales and marketing activities
“Pipeline” is important in marketing. In sales activities, it is the process of transforming a company’s prospective customers into purchasing customers. It is necessary to visualize the flow of the pipeline and perform detailed analysis and review, but it is important to know the steps correctly and utilize them for business growth. In this article,…
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58% of respondents said that inquiries from the homepage are the most likely to lead to business negotiations. Sales promotion status survey results
Markerize Co., Ltd. conducted a survey targeting corporate sales and promotion personnel. While face-to-face exhibitions and sales activities are difficult due to social changes caused by the coronavirus pandemic, we found that many companies are reconsidering the use of their websites to revitalize sales promotions. <Investigation overview> Utilization status of corporate websites in sales promotion…
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How to understand the benefits and success patterns of increasingly complex B to B customer management/system implementation
In recent years, “customer information management” has become an important issue for companies, as it can improve business performance by streamlining and centralizing various operations. There may be many people in charge who understand the necessity of customer management, but don’t know the best way to manage them. In particular, in B to B (Business…
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What is customer success? Comparison and explanation with similar but different customer support
` `Customer success ” refers to proactive efforts aimed at eliciting a “successful experience (sense of accomplishment)” and “feelings of satisfaction” from customers regarding a company’s products and services. Although this measure has been attracting attention from companies in recent years, the reality is that many people say that they do not understand how to…
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What are the types and characteristics of rapidly growing TikTok ads? Pursuing “TikTok-ness” from the user’s perspective
TikTok is a social media app that has gained a lot of support from female users, mainly from Generation Z. It is a popular video service app around the world that allows you to watch and post short movies between 15 and 60 seconds. Anyone can easily create videos with background music by using the…
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What are KPIs? How to correctly understand the KPIs and KFS that are essential for business growth and master the “winning path”
As the introduction of digital transformation (DX) accelerates, various companies are working to identify their potential customers and realize customer success and business growth. When formulating effective measures, it is important to set KPIs that quantify whether the set goals are being achieved. However, “achieving KPIs” and “achieving the company’s original objectives” are not necessarily…
