Tag: Video
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Compatibility of paid game apps and YouTube ads from a comparison between Japan, South Korea, and Taiwan
With the spread of smartphones, the game market, especially the smartphone game market, is rapidly expanding. Google collaborated with market research company Intage Inc. to investigate smartphone game user trends in Japan, South Korea, and Taiwan. In this article, we will compare the trends of game app users in Japan, South Korea, and Taiwan, and…
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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What is Pinterest? Explaining how to use it even for beginners!
“Pinterest” is a web service that allows you to collect images and videos from the Internet, create collections, and share them. It is used not only by individual users but also for corporate marketing and promotion, and has the potential to increase product awareness and branding. This time, we will introduce the basic usage of…
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Domestic video advertising market size is expected to reach 295.4 billion yen in 2020, 114% compared to last year (Survey by CyberAgent Co., Ltd. and Digital Infect Co., Ltd.)
2020 was the year when the new coronavirus spread worldwide, and the way we live and work has become more online and digital. Against this backdrop, how has the domestic video advertising market size changed? CyberAgent Co., Ltd. and Digital Infect Co., Ltd. jointly estimated the annual advertising amount of video advertisements distributed on the…
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Attention during the coronavirus pandemic! Video content that drives marketing results
With the spread of video platforms such as YouTube and TikTok, and video distribution services such as Hulu, Netflix, and Amazon Prime Video, online video viewing continues to increase, and video has become a familiar presence. Along with this current situation, the use of video content has become important in corporate marketing activities. This time,…
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What do marketers think about the use of video? What are the challenges and the impact of the new coronavirus? (Survey by GMO Pleiad, Inc. and GMO Research, Inc.)
Opportunities for consumers to come into contact with digital content are increasing, with the spread of digital devices such as smartphones and the popularity of viewing video media using them. Additionally, as people refrain from going out due to the spread of the new coronavirus, demand and consumption of digital content appears to be increasing.…
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What is a YouTube short? Can it be monetized? Explaining how to post videos and tips on how to make them
Did you know that short videos are currently trending all over the world? In particular, YouTube, the world’s largest video sharing platform, offers a short video service called “YouTube Shorts,” which is attracting attention. With “YouTube Shorts,” you can easily create and post videos using just your smartphone, without having to bother with equipment such…
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95.7% of advertising managers expect to reconsider their advertising strategies during the coronavirus pandemic. The ad you want to invest the most in is “video ads” (Saika survey)
Saika Co., Ltd. conducted a unique advertising research/research report called “Survey on Advertising Strategy in With Corona, Interviewed with 213 Corporate Advertising Managers,” and announced the results. Consumer lifestyles have changed significantly due to the spread of the new coronavirus, but are these changes irreversible? It has become clear how corporate advertising personnel perceive changes…
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What are the characteristics of YouTube ads? Explaining the key points and billing types of video advertising that you should keep in mind
YouTube is an online video distribution site that boasts the largest number of unique users (UU: number of users who visited within a certain period) of any SNS in Japan. From its launch in 2005 to 2021, it is a large platform that has been used by many users around the world, and has even…
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Are there any disadvantages to video content? Introducing how to use it with text and the scenes where you want to use it.
Due to the spread of the new coronavirus infection, the challenge is to come up with effective marketing measures in a market that is becoming increasingly complex. Video marketing has been attracting attention from many companies in recent years. What kind of video marketing is said to be effective for B to B? We will…
